# Shrinkage-Preventing Hair Products The SheaMoisture Red Palm Oil & Cocoa Butter Collection is Rich By Michael Hemsworth | Published 2017-12-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sheamoisture References: [drugstorenews](http://www.drugstorenews.com/article/sheamoisture-caters-shrinkage-prone-tresses-new-collection) & [sheamoisture](https://www.sheamoisture.com) The SheaMoisture Red Palm Oil & Cocoa Butter Collection has been unveiled by the brand as a new lineup of products that are infused with a series of ingredients to support hair's natural balance. The products are all focuses on preventing shrinkage that can occur when hair is washed to ensure that it always looks and feels as healthy as possible. The collection of hair care products also works to help detangle, moisturize, define and lengthen your locks, while also blocking out humidity. The SheaMoisture Red Palm Oil & Cocoa Butter Collection is packed with vitamins thanks to the various oils within and is set to launch in 2018 at Sally Beauty Supple stores across the country. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 51% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Preventing Shrinkage:** Disruptive innovation opportunity: Develop hair care products that focus on preventing shrinkage to ensure healthy-looking and feeling hair after washing. - **Detangling and Moisturizing:** Disruptive innovation opportunity: Create hair care products that effectively detangle and moisturize hair, providing convenience and nourishment for consumers. - **Defining and Lengthening:** Disruptive innovation opportunity: Introduce hair care products that define and lengthen locks, offering solutions for styling and hair growth. ### Sectors Adopting This - **Hair Care Products:** Disruptive innovation opportunity: In the hair care industry, develop products infused with ingredients that support the hair's natural balance and address specific needs like shrinkage prevention, detangling, and moisture. - **Beauty Retail:** Disruptive innovation opportunity: Within the beauty retail industry, offer exclusive hair care product collections, featuring innovative formulas that cater to specific hair concerns and can be sold through specialty stores like Sally Beauty Supply. - **Cosmetics and Personal Care:** Disruptive innovation opportunity: In the cosmetics and personal care industry, create hair care products that not only focus on overall hair health but also address specific hair issues like shrinkage, in order to meet the evolving needs and demands of consumers. ## Related on Trend Hunter - [Repairing Hair Care Systems](https://www.trendhunter.com/trends/amla-oil-bond-repair.md) - [Textured Hair-Focused Product Lines](https://www.trendhunter.com/trends/love-my-natural-hair.md) - [Strengthening Textured Haircare Products](https://www.trendhunter.com/trends/african-pride-feel-it-formula-collection.md) - [Lightweight Haircare Products](https://www.trendhunter.com/trends/weightless-collection.md) - [Optimized 4C Haircare](https://www.trendhunter.com/trends/kalahari-melon-aloe-vera.md) - [Curly Hair-Focused Organic Products](https://www.trendhunter.com/trends/organic-hair-care.md) - [Textured Hair Product Lines](https://www.trendhunter.com/trends/textureid-collection.md) - [Protective Hair Solutions](https://www.trendhunter.com/trends/aunt-jackies.md) - [Curl-Supporting Haircare Products](https://www.trendhunter.com/trends/curlsmith-volume-recipes.md)