# Ethically-Sourced Shea Butter Products Shea Yeleen's Shea Butter Body Care Bundle is Nourishing By Elena Rahman | Published 2022-04-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/shea-yeleen References: [beautyologie](https://beautyologie.com/collections/shea-yeleen/products/shea-butter-body-care-bundle) Shea Yeleen launches its [Shea Butter Body Care Bundle](https://www.trendhunter.com/trends/ultimate-hydration-set) with ethically-sourced ingredients. The brand is encouraging consumers to shop ethically with its collection of three full-sized and [fair trade shea products](https://www.trendhunter.com/trends/beauty-kitchen-pure-collection). The formulas are geared towards soothing and hydrating the skin. Shea Yeleen's shea butter is sourced in Ghana with the help of more than 800 women to ensure a stable future for their communities. The bundle includes the Lemon Verbena Pure Shea Body Balm, the Coconut Melon Rich Shea Body Cream, and [Lemongrass Clean Shea Bar Soap](https://www.trendhunter.com/trends/total-moisture-collection). Each formula provides users with vitamins A, E, and F for healthy and soft skin. It also restores elasticity in the skin's epidermis. Image Credit: Shea Yeleen ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 41% | Activity: 56% | Freshness: 11% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Ethical Consumerism:** The growth of ethical consumerism can lead to more companies like Shea Yeleen that prioritize fair trade and ethically-sourced products. - **Natural Skincare:** The trend towards natural ingredients in skincare means that Shea Yeleen's shea butter body care products may resonate with consumers looking for effective and non-toxic skincare options. - **Community Sourcing:** Sourcing materials from a community can be a disruptive innovation opportunity, as seen with Shea Yeleen's partnership with more than 800 women to obtain ethically-sourced shea butter. ### Where This Applies - **Cosmetics and Skincare:** Shea Yeleen's ethical sourcing practices and natural ingredients can provide a model for disruptive innovation in the cosmetics and skincare industry. - **Socially Responsible Business:** The success of Shea Yeleen's business model can inspire other companies to prioritize social responsibility and ethical practices in their operations. - **Fair Trade:** Shea Yeleen's use of fair trade practices in sourcing materials can encourage other industries to adopt similar models, creating more equitable and sustainable supply chains. ## Related on Trend Hunter - [Nourishing Modern Skincare Lines](https://www.trendhunter.com/trends/full-body-collection.md) - [Nourishing Body Wash Formulas](https://www.trendhunter.com/trends/sheamoistures-new-body-washes.md) - [Botanical Body Cleansers](https://www.trendhunter.com/trends/native-moisturizing-body-wash.md) - [Shea Butter-Infused Body Sets](https://www.trendhunter.com/trends/nourish-soften-set.md) - [Unrefined Body Butters](https://www.trendhunter.com/trends/nudesauce.md) - [Ultra-Hydrating Body Butters](https://www.trendhunter.com/trends/ultrahydrating-body-butter.md) - [Hydration-Focused Skincare Bundles](https://www.trendhunter.com/trends/ultimate-hydration-set.md) - [Daily Skincare Regiment Bundles](https://www.trendhunter.com/trends/skin-and-soul.md) - [Squalane-Powered Body Butters](https://www.trendhunter.com/trends/body-butters.md)