# Natural Additive-Free Cosmetics Shea Moisture Maintains Skin Health Without the Use of Chemicals By Michael Hemsworth | Published 2014-01-27 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/shea-moisture References: [nitrolicious](http://nitrolicious.com/2014/01/24/shea-moisture-hair-body-collections/) & [sheamoisture](http://sheamoisture.com/) When it comes to cosmetics, understanding the ingredient list can be something of a hassle, but Shea Moisture [hair & body collections](https://www.trendhunter.com/trends/organic-hair-care) help to eliminate added chemicals to deliver nothing but pure product. Sourced from all over the world, Shea Moisture come in a number of fresh varieties including lavender & wild orchid to lemongrass & ginger. Shea Moisture does not contain any synthetic or artificial fragrances, isn't tested on animals and doesn't have any phthalates, paraffin, sulfates, formaldehyde, mineral oil or parabens to boot. The strict attention to what's not added in the products at Shea Moisture is the real teller of what it can offer as opposed to making a number of synthetic claims. Safe for [sensitive skin](https://www.trendhunter.com/trends/total-moisture-collection), Shea Moisture products are readily available from retailers like [Target](https://www.trendhunter.com/trends/osana-naturals), which means it's easily found and won't require extensive searching to try it out. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 84% | Activity: 85% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Natural Cosmetics:** Disruptive innovation opportunity: Develop eco-friendly packaging solutions for natural cosmetic brands. - **Chemical-free Products:** Disruptive innovation opportunity: Create a platform for easy access to verified chemical-free products across various industries. - **Sustainable Beauty:** Disruptive innovation opportunity: Design a subscription service for sustainable beauty products to reduce packaging waste. ### Who This Affects Most - **Cosmetics:** Disruptive innovation opportunity: Develop personalized natural cosmetic formulations using advanced AI technology. - **Retail:** Disruptive innovation opportunity: Implement virtual try-on technology to enhance the online shopping experience for natural cosmetic products. - **E-commerce:** Disruptive innovation opportunity: Launch an online marketplace exclusively for natural and chemical-free beauty products. ## Related on Trend Hunter - [Skincare-Inspired Deodorants](https://www.trendhunter.com/trends/sheamoisture-deodorant.md) - [Botanical Body Cleansers](https://www.trendhunter.com/trends/native-moisturizing-body-wash.md) - [Unrefined Body Butters](https://www.trendhunter.com/trends/nudesauce.md) - [Skin-Caring Deodorants](https://www.trendhunter.com/trends/skinloving-deodorant.md) - [Nourishing Modern Skincare Lines](https://www.trendhunter.com/trends/full-body-collection.md) - [Fragrance-Free Body Butters](https://www.trendhunter.com/trends/fragrancefree-body-butter.md) - [Sensorial Personal Care Products](https://www.trendhunter.com/trends/osana-naturals.md) - [Performance Plant-Powered Bodycare](https://www.trendhunter.com/trends/nature-of-things.md) - [Kid-Friendly Shea Butter Deodorants](https://www.trendhunter.com/trends/unicorn-deodorant.md)