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# Shea Butter Hand Creams
Burt's Bees Launches a Triad of Botanically Inspired Hand Creams

By Kalin Ned | Published 2020-03-19 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/shea-butter-hand-cream
References: [burtsbees](https://www.burtsbees.com/product/rosemary-and-lemon-hand-cream/VM-792850903777.html) & [burtsbees](https://www.burtsbees.ca/product/orange-blossom-pistachio-hand-cream/)

In recent years, Burt's Bees has stepped up with its hyper-functional products by introducing some aesthetically pleasing features and one of the latest releases is a triad of shea butter hand creams that have been informed by botanical scents.

The latest range consists of three aromatic combinations--Lavender & Honey, Orange Blossom & Pistachio, and Lemon & Rosemary. As customary for Burt's Bees products, the shea butter hand creams are performance-ready. The inclusion of shea butter, baobab oil, and pumpkin seed oil is effective in softening dry hands, while the botanically powered aromatic combinations leave a scent that can be both calming and energizing. The fact that Burt's Bees relly on natural ingredients is an added benefit for most consumers. The cruelty-free brand offers its shea butter hand creams at affordable prices--$6.99 CAD.

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 30% | Activity: 20% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What Makes This Trend Stand Out

- **Botanically Inspired Hand Creams:** Botanical scents are being incorporated into hand creams, providing consumers with both functional and aesthetically pleasing products.
- **Natural Ingredients:** Consumers are seeking out beauty products that rely on natural ingredients for their effectiveness.
- **Affordable Hand Creams:** The demand for affordable hand creams is growing, as consumers look for cost-effective skincare options.

### Sectors Adopting This

- **Beauty and Skincare:** The beauty and skincare industry can capitalize on the trend of incorporating botanical scents into hand creams to attract consumers looking for natural and functional products.
- **Personal Care:** The personal care industry has an opportunity to cater to consumers who are actively seeking out beauty products with natural ingredients.
- **Retail:** The retail industry can benefit from the growing demand for affordable hand creams by offering a variety of cost-effective skincare options to consumers.

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