# Women-Celebrating Gas Station Campaigns The 'She Will' Initiative from Shell Oil Co. is Playful By Michael Hemsworth | Published 2020-03-06 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/she-will-initiative References: [csnews](https://csnews.com/shell-become-shell-international-womens-day) & [shell](https://www.shell.com) The 'She Will' initiative has been announced by the [Shell Oil Co.](https://www.trendhunter.com/trends/shell-1) ahead of [International Women's Day](https://www.trendhunter.com/trends/womencentric-celebrations) as a way for the brand to make a small gesture that is hoped will have a big impact. The campaign will see a Shell gas [station](https://www.trendhunter.com/trends/rx-pickup-station) in San Dimas, California transformed into the She'll station on March 8 in an effort to bring about awareness for female leadership and empowerment. The brand will also be changing its social media logo to reflect the new She'll branding to help make headlines outside of California. The 'She Will' initiative comes as part of the brand's recent move to include more female representation in its board of directors and the brand as a whole over the past several years. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 58% | Activity: 85% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### Key Themes Behind This Trend - **Female Empowerment:** Disruptive innovation opportunity: Develop products and services that promote and support women's leadership and empowerment. - **Gender Equality:** Disruptive innovation opportunity: Create initiatives and campaigns that raise awareness and promote equal opportunities for women in various industries. - **Inclusive Marketing:** Disruptive innovation opportunity: Implement inclusive marketing strategies that resonate with diverse audiences, including women, to increase brand visibility and loyalty. ### Where This Applies - **Oil and Gas:** Disruptive innovation opportunity: Integrate more women into leadership positions within the oil and gas industry, and develop initiatives that promote gender equality in the field. - **Marketing and Advertising:** Disruptive innovation opportunity: Collaborate with brands to create inclusive marketing campaigns that empower women and challenge gender stereotypes. - **Social Media:** Disruptive innovation opportunity: Develop social media platforms and features that foster a supportive environment for women and promote their achievements and empowerment. ## Related on Trend Hunter - [Changemaker Automotive Campaigns](https://www.trendhunter.com/trends/ford-explorer-mens-only-edition.md) - [Empowerment-Focused Holiday Campaigns](https://www.trendhunter.com/trends/olivela.md) - [Reimagined Building-Block Campaigns](https://www.trendhunter.com/trends/she-built-that.md) - [Anti-Sexist Beer Campaigns](https://www.trendhunter.com/trends/bad-t-to-good-t.md) - [Celebratory Feminist Candy Bars](https://www.trendhunter.com/trends/celebrate-she.md) - [Women's Day-Celebrating Chocolates](https://www.trendhunter.com/trends/mms-pack.md) - [Inspiring Women-Focused Campaigns](https://www.trendhunter.com/trends/computer-science-is-everything.md) - [Women-Empowering Jewelry Campaigns](https://www.trendhunter.com/trends/empowering-jewelry-campaign.md) - [Empowering Women's Campaigns](https://www.trendhunter.com/trends/prettypowerful.md)