# Rebellious Wedding Ads These She Magazine Marriage Ads are Both Rude and Loving By Summer Luu | Published 2011-01-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/she-magazine References: [copyranter.blogspot](http://copyranter.blogspot.com/2011/01/she-magazine-rebrands-marriage-with.html) For the [Valentine's Day](https://www.trendhunter.com/trends/together-valentines-day) issue of UK's She Magazine, they are running an [advertising campaign](https://www.trendhunter.com/trends/underpaid-women) pushing ladies to get married. Instead of the typical romantic, lovey-dovey slogans, these ads put a different spin to marriage. Although it's not technically the middle finger, the ads display the profanity close enough, relaying a more [bad-girl, independent choice](https://www.trendhunter.com/trends/songs-of-siren) of tying the knot. The campaign in She Magazine was created "to make people reappraise marriage as the number of British people marrying drops to its lowest level since 1862." ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 82% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Rebellious Wedding Ads:** Opportunity for businesses to think outside the box and challenge societal norms in traditional industries. - **Alternative Marketing Strategies:** Innovative businesses can explore unconventional approaches that disrupt traditional marketing tactics. - **Changing Perceptions of Marriage:** Businesses have the potential to shift societal views and redefine what it means to be married or in a committed relationship. ### Sectors Adopting This - **Wedding Industry:** There is space for companies to create new wedding products and services that cater to non-traditional, rebellious brides and grooms. - **Magazine Industry:** Magazines can explore using provocative and unconventional advertising campaigns to attract and engage readers. - **Marketing Industry:** Marketing and advertising companies can challenge conventional approaches to promote their clients and generate buzz with unique advertisements. ## Related on Trend Hunter - [Cheeky Family-Friendly Swearing Campaigns](https://www.trendhunter.com/trends/youll-swear-by-them.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Unconventional Valentine Cards](https://www.trendhunter.com/trends/happy-disingenuous-romance-day-valentine-card.md) - [Financial Conversation Hearts](https://www.trendhunter.com/trends/financial-conversation-hearts.md) - [Handmade Dating App Ads](https://www.trendhunter.com/trends/get-paired-with-paird.md) - [Cocktail Flavor-Inspired Engagement Rings](https://www.trendhunter.com/trends/nontraditional-engagement-ring.md) - [Pet-Inspired Proposal Initiatives](https://www.trendhunter.com/trends/engaged-couples.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md)