# Escaped Housewife Photography She by Formento+Formento is Inspired by a Beetles' Song By Meghan Young | Published 2013-01-17 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/she-by-formentoformento References: [behance.net](http://www.behance.net/gallery/She/6679971) & [formento2](http://www.formento2.com/) Many retro housewife photo projects revolve around a hopeless situation and a restless, lonely woman; the series titled She by Formento+Formento may be just as dark and depressing, but in place of captivity is liberation. Inspired by the song 'She Is Leaving Home' by The Beatles, it depicts a woman escaping her sad life for a new one. It is refreshing to see such a transition involving the uncertainty and fear that often accompanies changes and new beginnings. She by Formento+Formento, a studio founded by husband and wife duo BJ and Richeille, also explores the act of letting go to revel in one's vulnerability. Through her nakedness, she is born again as a new woman. As the lyrics to the song say, "Stepping outside she is free." ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 79% | Activity: 54% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What's Driving This Trend - **Retro-style Feminine Photography:** Opportunity for disruptive innovation lies in developing and improving the technology and processes used to create nostalgic and vintage images of women and femininity. - **Photography Inspired by Music:** Innovative opportunities could include creating photography projects that are inspired by different genres, styles, or artists for a unique and engaging perspective on a particular theme or message. - **Exploring Vulnerability and New Beginnings:** Development in products or services that offer support, guidance, or education on how to transform vulnerability and uncertainty into power and strength could gain popularity in an increasingly self-empowered world. ### Who This Affects Most - **Photography:** Photographers could explore innovative techniques, equipment, and software to create unique and memorable images that stand out from the crowd. - **Music:** Musicians and artists could collaborate with photographers to create visual interpretations of their music or lyrics, offering fans a new way to experience their work. - **Personal Growth and Self-care:** Industries that offer self-help, life coaching, or mental health services could expand their offerings to include resources for exploring vulnerability, embracing change, and unlocking personal potential. ## Related on Trend Hunter - [Suburban-Inspired Art Exhibitions](https://www.trendhunter.com/trends/suburbaninspired-art-exhibition.md) - [Artfully Expressive Rug Capsules](https://www.trendhunter.com/trends/she-rug-collection.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Personal Nostalgic Photo Books](https://www.trendhunter.com/trends/holy-ohio.md) - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Sexuality-Exploring Artful Exhibitions](https://www.trendhunter.com/trends/rude-arts-club.md) - [Raunchy Anime-Inspired Exhibitions](https://www.trendhunter.com/trends/manuela-soto-sosa.md)