# City-Bound Swimwear Spreads The SHE Beachwear 2011 Collection Takes to the Streets By Amelia Roblin | Published 2011-05-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/she-beachwear-2011 References: [fashionising](http://www.fashionising.com/pictures/b--Two-toned-SHE-BeachWear-6911.html) & [she.pl](http://www.she.pl/eng/) Observing the SHE Beachwear 2011 campaign, you may appreciate how successfully these shoreline looks appear against the unusual urban backdrop. Despite the fact that Camila Morais is sporting [swimsuits](https://www.trendhunter.com/trends/triangls-mirage-drop) exclusively, these dynamic spreads are a fresh look for eyes accustomed to seeing sand and water beyond bronzing babes. [Bikinis and and full suits](https://www.trendhunter.com/trends/country-club) reveal the ravishing body of the model, whose feminine curves are gracefully juxtaposed against the rigidly structured architecture that surrounds her. The city of Paris, with the serpentine River Seine slicing through, is the ideal metropolitan set to display such [eccentric couture fashions](https://www.trendhunter.com/trends/bathing-belle-swimwear). The SHE Beachwear 2011 collection is all about unexpected details that add flamboyant beauty, which is exactly what the sultry subject brings to the urban environment. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 100% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **City-bound Swimwear:** Opportunity for swimwear brands to create collections that are designed to be worn in urban environments, blurring the line between beachwear and streetwear. - **Unusual Urban Backdrops:** Opportunity for photographers and fashion brands to utilize unconventional city locations as settings for fashion shoots, creating visually striking and unexpected imagery. - **Eccentric Couture Fashion:** Opportunity for designers to create avant-garde and flamboyant fashion collections that incorporate unexpected details and can be showcased in urban environments. ### Industries Being Reshaped - **Swimwear:** Swimwear brands can explore new designs and concepts that cater to customers looking for fashionable swimwear that can be worn beyond the beach. - **Photography:** Photographers can experiment with urban locations to create unique and eye-catching fashion photography. - **Fashion Design:** Fashion designers can push boundaries and create innovative couture collections inspired by the contrast between urban environments and flamboyant fashion. ## Related on Trend Hunter - [Spring Bring-Ready Apparel](https://www.trendhunter.com/trends/swimwear-and-vacation-outfits.md) - [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md) - [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md) - [Italian Summer Swimwear](https://www.trendhunter.com/trends/soeur.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Stylish Holiday-Ready Apparel](https://www.trendhunter.com/trends/bain-de-minuit.md) - [Inclusive Sustainable Swimwear](https://www.trendhunter.com/trends/versatile-sustainable-swimwear.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md)