# Streetwear-Inspired Luxury Labels Hood By Air Owner Shayne Oliver is Set to Launch SHAYNEOLIVER By Niko Pajkovic | Published 2021-10-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/shayneoliver References: [hypebeast](https://hypebeast.com/2021/10/shayne-oliver-new-luxury-label-info) & [hoodbyair.world](https://hoodbyair.world/) Shayne Oliver, the creative director of Hood By Air and Anonymous Club, has announced that he will be launching an all-new luxury fashion brand eponymously named SHAYNEOLIVER. According to Oliver, the new label will offer [season collections](https://www.trendhunter.com/trends/kody-phillips) and bring the same creative energy as his previous brands. For example, shoppers can expect the collaborative spirit that is at the heart of Anonymous Club -- a multidisciplinary studio that spans art, music, film, fashion, and performance -- to heavily influence the direction of SHAYNEOLIVER. In addition to the announcement of the new label, Oliver also stated that he would be restructuring his other organizations. From here on, Hood By Air will operate as a [luxury streetwear label](https://www.trendhunter.com/trends/paper-planes-1) offering [heritage capsules](https://www.trendhunter.com/trends/nocta-x-chrome-hearts) that feature both new and retro styles. As of right now, the official launch of SHAYNEOLVER is slated for February 2022. Image Credit: Lula Hyers/Kaleidoscope ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 81% | Activity: 40% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Luxury Streetwear:** The trend of luxury streetwear labels is expanding, creating opportunities for designers to blend high fashion and street fashion. - **Multidisciplinary Collaborations:** Increasing collaborations with art, music, film, and performance industries in fashion will lead to new cross-disciplinary products. - **Organizational Restructuring:** Brands restructuring their organization to offer more versatility and diversity will differentiate themselves and bring in new customers. ### Industries Being Reshaped - **Fashion Industry:** Luxury streetwear-inspired fashion industry will grow with consumer demand for unique designs that blend street fashion with high fashion. - **Art Industry:** Cross-disciplinary collaborations between fashion and art industries will lead to new artistic expressions. - **Entertainment Industry:** Collaborations with music, film, and performance industries and fashion will create new disruption opportunities for brands. ## Related on Trend Hunter - [Evolved Streetwear Brand Launches](https://www.trendhunter.com/trends/shiden.md) - [Youth Streetwear Launches](https://www.trendhunter.com/trends/diary-1999.md) - [Candy-Inspired Tonal Streetwear Launches](https://www.trendhunter.com/trends/candy-drop.md) - [Luxe Tailored Fall Menswear](https://www.trendhunter.com/trends/louis-vuitton-fall-2026.md) - [Music Culture-Fused Streetwear](https://www.trendhunter.com/trends/paper-planes-1.md) - [Ambitious Luxury Menswear Collections](https://www.trendhunter.com/trends/kody-phillips.md) - [Artist-Designed Streetwear Logos](https://www.trendhunter.com/trends/olaolu-slawn-1.md) - [Inclusive Luxury Activewear](https://www.trendhunter.com/trends/secondleft-sports.md) - [In-House Seasonal Fashion Capsules](https://www.trendhunter.com/trends/hs05.md)