# O.C. Urban Streetwear Surfboards Shawn Stussy S/Double Expands the Brand to the World of Surfing By Matt Ho | Published 2011-06-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/shawn-stussy-s-double References: [freshnessmag](http://www.freshnessmag.com/2011/06/26/shawn-stussy-sdouble-twin-fin-surf-board-concept/) & [s-double](http://www.s-double.com/) Stussy has already made a name for itself in the world of [fashion](https://www.trendhunter.com/trends/ksubi-unveils-kswim) and now the company is expanding into the [world of surfing](https://www.trendhunter.com/trends/proflex-technology) with the [Shawn Stussy](https://www.trendhunter.com/trends/barilla-protein-plus-pasta) S/Double surfboard. Considering that the company is originally from Orange Country, California it really is no surprise that the brand would venture into surfing with the Shawn Stussy S/Double. In fact, I'd say it's a bit of a surprise that it took a while for this to happen. This newfound project is all about going back to the founder's roots, so it's quite personal. According to Freshnessmag.com, the board takes on the design elements of a "Gregg Liddle egg with a classic Bob Simmons vibe," and features a "twin-fin, neutral rocker and slim foil." Right now, the Shawn Stussy S/Double is still in its prototype stage, but it may be ready this coming fall. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 5% | Activity: 33% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Urban Surfing Fashion:** Expanding streetwear fashion brands into the world of surfing creates opportunities to tap into a new market and offer unique, fashion-forward surfboards. - **Founder's Roots Revival:** Embracing a founder's personal connection to a particular industry, such as surfing, paves the way for creating authentic and nostalgic products that resonate with consumers. - **Hybrid Design:** Blending classic surfboard design elements with modern aesthetics allows for the creation of innovative and visually appealing surfboards. ### Where This Applies - **Fashion:** Fashion brands can explore opportunities to expand their product offerings by entering the surfing industry with trendy and stylish surfboards. - **Sports:** The surfing industry can benefit from collaborations with fashion brands to introduce unique and fashionable surfboard designs that appeal to a broader audience. - **Product Design:** The development of urban streetwear surfboards presents an opportunity for product designers to innovate and experiment with new materials, shapes, and finishes for surfboards. ## Related on Trend Hunter - [Co-Branded Californian Streetwear](https://www.trendhunter.com/trends/levis-x-stussy.md) - [Streetwear Brand Jewelry Lines](https://www.trendhunter.com/trends/stssy-jewelry-line.md) - [Premium Streetwear-Informed Eyewear](https://www.trendhunter.com/trends/stssy-eyewear.md) - [Streetwear-Informed Sleek Sunglasses](https://www.trendhunter.com/trends/stssy-eyegear-1.md) - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md) - [Streetwear Label Expansions](https://www.trendhunter.com/trends/ksubi-unveils-kswim.md) - [Graphic Garment-Dyed Streetwear](https://www.trendhunter.com/trends/stssy-and-levis-1.md) - [Special-Edition Collab Luxury Cars](https://www.trendhunter.com/trends/spirit-of-ecstussy.md) - [Streetwear-Inspired Eyewear Capsules](https://www.trendhunter.com/trends/stussy-5.md)