# Extravagant VIP Passes JAY-Z's Shawn Carter Foundation Gala Boasted Rolex Watches as VIP Passes By Kalin Ned | Published 2019-11-06 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/shawn-carter-foundation-gala References: [highsnobiety](https://www.highsnobiety.com/p/jay-z-rolex-vip-passes-gala/) & [twitter](https://twitter.com/Brain_Dogon/status/1191979360607252480/photo/1) The Shawn Carter Foundation Gala will run during November 15th and 16th at the Seminole Hard Rock Hotel and Casino. It will feature numerous performances, as well as a blackjack tournament. All proceeds from the event will go toward supporting the organization's operations which extend to college prep workshops, study opportunities and [scholarship funds](https://www.trendhunter.com/trends/highvalue-charity-auction), geared to assist the socio-economic hardships of individuals pursuing higher education. This is the inaugural Shawn Carter Foundation Gala for JAY-Z and as hip-hop's first billionaire, the celebrity spared no expense with the invites for his VIP guests. All high-end attendees were sent a [Rolex](https://www.trendhunter.com/trends/the-impossible-collection) watch that would serve as their pass. The lush timepiece's price is $40,000 USD, making this one of the most luxurious invites ever. Image Credit: Instagram @meekmill ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 40% | Activity: 64% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What's Driving This Trend - **Luxurious Event Invitations:** Creating high-end invitations for VIP events can become a new trend, featuring extravagant objects such as luxury watches or jewelry. - **Charity Fundraising Galas:** Hosting a charity event and using creative strategies to attract donors, such as offering unique experiences or luxury items, can become a trend in the nonprofit industry. - **Celebrity-backed Charity Events:** Having a celebrity endorsement for a charity organization or event not only can attract more donors but can also elevate the event's overall image and prestige. ### Who This Affects Most - **Luxury Goods:** The luxury goods industry can create opportunities for exclusivity by designing and producing custom event invitations that double as designer accessories. - **Nonprofit:** Nonprofit organizations can benefit from hosting high-end galas and auctions that offer one-of-a-kind experiences or luxury items to attract high-level donors. - **Event Planning:** Event planners can leverage luxury items such as Rolex watches as creative invitations to attract high-end clients for exclusive events and galas. ## Related on Trend Hunter - [Toronto Social Good Events](https://www.trendhunter.com/trends/the-gatsby-gala.md) - [Streetwear-Inspired Watch Collabs](https://www.trendhunter.com/trends/audemars-piguet-x-kaws.md) - [Immersive Wine Galas](https://www.trendhunter.com/trends/one-drop-gala.md) - [Singer-Collaborative Luxe Watches](https://www.trendhunter.com/trends/royal-oak-perpetual-calendar.md) - [Iconic Premium Timepiece Books](https://www.trendhunter.com/trends/the-impossible-collection.md) - [Graphic-Detailed Luxe Timepieces](https://www.trendhunter.com/trends/slawn.md) - [Luxury Rapper-Approved Cognacs](https://www.trendhunter.com/trends/505-edition-branson-cognac.md) - [Identity-Verifying Luxury Watches](https://www.trendhunter.com/trends/rolex-identity-chip.md) - [Opulent Fragrance-Focused Events](https://www.trendhunter.com/trends/xerjoff.md)