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# Middle Eastern Cuisine Pizzas
The Domino's Singapore Sha-WAH-ma Pizza Comes in Two Options

By Michael Hemsworth | Published 2025-04-08 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/shawahma-pizza
References: [brandeating](https://www.brandeating.com/2025/04/dominos-new-sha-wah-ma-cheese-volcano-pizza-in-singapore.html) & [dominos.sg](https://www.dominos.com.sg)

![Middle Eastern Cuisine Pizzas](https://cdn.trendhunterstatic.com/thumbs/565/shawahma-pizza.jpeg)

The [Domino's Singapore](https://www.trendhunter.com/trends/cheese-xplosion) Sha-WAH-ma Pizza is the latest addition to the brand's menu at participating locations that draws inspiration from Middle Eastern cuisine. The pizza comes in the Beef Shawarma and [Chicken Shawarma](https://www.trendhunter.com/trends/cava-chicken-shawarma) options, which can be ordered with a Cheese Volcano in the middle that incorporates a cheddar dip right into the experience. The pizza is crafted with a blend of flavorful ingredients including mozzarella, fragrantly spiced chicken or beef, [shawarma sauce](https://www.trendhunter.com/trends/sumac-chicken-shawarma-wrap), green bell peppers, onions, cherry tomatoes and a garlic mayo drizzle.

The Domino's Singapore Sha-WAH-ma Pizza comes as a Singaporean take on shawarma in pizza form to cross multiple cuisine varieties. The pizza is expected to be a hit amongst avid fans who have a penchant for international cuisine.

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 44% | Activity: 56% | Freshness: 38%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Fusion Cuisine Innovations:** Creating hybrid dishes like Middle Eastern-inspired pizzas can captivate consumers seeking global flavors in familiar formats.
- **Customizable Dining Experiences:** Consumers desire personalized food experiences, as seen with the option to order pizzas with a Cheese Volcano to enhance taste.
- **Culinary Cultural Crossovers:** Exploring diverse cultural ingredients in traditional dishes opens new avenues for flavor discovery and consumer excitement.

### Industries Being Reshaped

- **Food and Beverage:** The innovation of internationally inspired pizzas presents opportunities for diverse menu expansions in the restaurant sector.
- **Gourmet Pizza:** Infusing ethnic flavors into pizza toppings provides a fresh take that can attract foodies and expand the gourmet pizza market.
- **Fast-food Chains:** Introducing regionally influenced items offers fast-food brands a strategy to differentiate their menu offerings and improve appeal.

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