# Clean-Label Shaving Systems Umi Shave Club Helps to Minimize Exposure to Harmful Ingredients By Laura McQuarrie | Published 2018-07-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/shaving-system References: [prnewswire](https://www.prnewswire.com/news-releases/personal-loss-inspires-healthier-online-shave-club-for-women-300688122.html) & [umishaveclub](http://www.umishaveclub.com) Umi Shave Club is disrupting the [women's shaving category](https://www.trendhunter.com/trends/any-hair-anywhere) with a shaving system that puts a spotlight on health and the harmful chemicals one potentially becomes exposed to as protective layers of the skin are removed. The shaving system includes products like Umi PREPARE, SHAVE and REPAIR, as well as [premium disposable razors](https://www.trendhunter.com/trends/harrys-plus). Some of the [nourishing, protective ingredients](https://www.trendhunter.com/trends/caldera-lab-the-smooth) used include organic aloe leaf juice and jojoba seed oil in products that are balanced for the skin's pH. The all-natural shaving system was developed by Matt Green after the loss of his sister to cancer in 2010. As such, 10% of Uni Shave Club's net proceeds support Breast Cancer Research and other causes related to women's health. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 49% | Activity: 42% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Clean-label Shaving Systems:** Disruptive innovation opportunity: Developing shaving systems that prioritize health and minimize exposure to harmful ingredients. - **Nourishing and Protective Ingredients:** Disruptive innovation opportunity: Creating shaving products with organic and nourishing ingredients that balance the skin's pH. - **Socially-conscious Shaving Brands:** Disruptive innovation opportunity: Establishing shaving brands that support causes related to women's health and donate a percentage of proceeds. ### Who This Affects Most - **Women's Shaving Industry:** Disruptive innovation opportunity: Introducing clean-label shaving systems that address health concerns and prioritize natural ingredients. - **Organic Beauty and Skincare Industry:** Disruptive innovation opportunity: Expanding the market for organic and natural beauty products by incorporating them into shaving systems. - **Socially-responsible Consumer Goods Industry:** Disruptive innovation opportunity: Creating socially-conscious brands in the shaving industry that contribute to causes and support women's health. ## Related on Trend Hunter - [Influencer-Backed Shaving Products](https://www.trendhunter.com/trends/sienna-swim.md) - [Intimate Shaving Oils](https://www.trendhunter.com/trends/maude.md) - [Functional Razor Kits](https://www.trendhunter.com/trends/razor-kit-from-athena-club.md) - [Multi-Functional Shave Oils](https://www.trendhunter.com/trends/shave-oil.md) - [Convenient Moisturizing Razors](https://www.trendhunter.com/trends/moisture-razor.md) - [Decadent Shaving Creams](https://www.trendhunter.com/trends/whipped-shave-cream.md) - [Multi-Sensory Shaving Kits](https://www.trendhunter.com/trends/5-senses-shave-kit.md) - [Tropically Scented Shaving Oils](https://www.trendhunter.com/trends/coconut-waters-shave-oil.md) - [High-Quality Sustainable Bodycare](https://www.trendhunter.com/trends/high-quality-sustainable-bodycare.md)