# Powerful Rotary Face Razors The 'CYLNDR' Shaving Stick Uses No Lather and Ensures Safety By Michael Hemsworth | Published 2017-04-25 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/shaving-stick References: [yankodesign](http://www.yankodesign.com/2017/04/24/introducing-the-shaving-stick/) Looking more like a toothbrush holder than an electric razor, the 'CYLNDR' shaving stick is designed to incorporate the best features of [straight razor](https://www.trendhunter.com/trends/supplys-max-razor) and an [electric rotary razor](https://www.trendhunter.com/trends/p3pro). This enables men to shave their face in one single motion without having to utilize [lather](https://www.trendhunter.com/trends/dr-squatch-shaving-products) or deal with cuts that can come about from using other methods. The 'CYLNDR' consists of a blade that rotates to chop hairs as it is brushed across the face. This ensures that users will be able to shave their face far easier than with a traditional razor, as well as with an electric option that can pinch the skin. The 'CYLNDR' shaving stick is the design work of Masamaro Fujiki and comes as a welcome albeit conceptual addition to the world of men's shaving. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 89% | Activity: 90% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Key Themes Behind This Trend - **Rotary Face Razors:** The 'CYLNDR' shaving stick incorporates the best features of straight and electric razors, revolutionizing the way men shave their faces. - **Latherless Shaving:** The 'CYLNDR' eliminates the need for lather, providing a convenient and mess-free shaving experience. - **Safe Shaving:** With its rotating blade, the 'CYLNDR' minimizes the risk of cuts and skin irritation, offering a safer alternative for men's shaving. ### Where This Applies - **Men's Grooming:** The 'CYLNDR' shaving stick disrupts the men's grooming industry with its innovative design and improved shaving experience. - **Personal Care:** The latherless and safe shaving provided by the 'CYLNDR' presents opportunities for disruptive innovation in the personal care industry. - **Consumer Electronics:** The 'CYLNDR' combines the functionalities of traditional and electric razors, opening doors for disruptive innovation in the consumer electronics sector. ## Related on Trend Hunter - [Contoured Ceramic Shavers](https://www.trendhunter.com/trends/ceramic-shaver.md) - [Compact Electric Razors](https://www.trendhunter.com/trends/arc5.md) - [Rotating Smooth Shavers](https://www.trendhunter.com/trends/electric-shaver-s302.md) - [Two-in-One Shaving Razors](https://www.trendhunter.com/trends/multiglider.md) - [Next-Level Head Shaving](https://www.trendhunter.com/trends/best-electric-head-shaver.md) - [Ergonomic High-Performance Head Shavers](https://www.trendhunter.com/trends/manscaped-dome-shaver-pro.md) - [Magnetic Full-Metal Razors](https://www.trendhunter.com/trends/tholl.md) - [Premium Electric Razors](https://www.trendhunter.com/trends/p3pro.md) - [Credit Card-Sized Shavers](https://www.trendhunter.com/trends/zera-s.md)