# Clay-Infused Shaving Creams Fat and the Moon's Organic Products Target Sensitive Skin By Jana Pijak | Published 2015-07-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/shaving-cream References: [rodales](http://www.rodales.com/olive-%20-clay-shave-cream/E002625.html?dwvar_E002625_color=S04&categoryid=rodales) Fat and the Moon's organic shaving cream is a natural way to reduce razor burn while soothing and perfecting sensitive skin. As organic cosmetics grow more dominant in the skincare market, the demand for transparent and homemade products is also on the rise. Appealing to millennials with an appreciation for natural and cruelty-free products, this particular shaving cream is not only 100% organic but is also fair trade -- featuring [clay and olive ingredients](https://www.trendhunter.com/trends/cosmettes-rosy-glow-mask) and a Californian manufacturing stamp that is synonymous with Fat and Moon's natural skincare range. In addition to its clay and olive base, this [skincare product for men](https://www.trendhunter.com/trends/true-barrier-for-men) also features beeswax, [shea butter](https://www.trendhunter.com/trends/shea-butter-hand) and rosemary extract ingredients along with a water and coconut blend that smooths and moisturizes sensitive skin after use. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 24% | Activity: 13% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Organic Cosmetics:** The demand for transparent and homemade products in the organic cosmetics industry presents an opportunity for disruptive innovation. - **Natural Skincare:** The rising demand for natural and cruelty-free skincare products offers a chance for disruptive innovation in the natural skincare industry. - **Sensitive Skin Solutions:** The need for shaving creams that reduce razor burn and soothe sensitive skin presents an opportunity for disruptive innovation in the sensitive skin solutions industry. ### Who This Affects Most - **Skincare:** The organic skincare industry can capitalize on the demand for transparent and homemade shaving creams. - **Cosmetics:** The organic cosmetics industry can tap into the rising demand for natural and cruelty-free products through innovative offerings. - **Men's Grooming:** The men's grooming industry can develop new shaving creams that prioritize reducing razor burn and moisturizing sensitive skin. ## Related on Trend Hunter - [Antioxidant-Rich Shaving Creams](https://www.trendhunter.com/trends/proraso-shaving-cream.md) - [Decadent Shaving Creams](https://www.trendhunter.com/trends/whipped-shave-cream.md) - [Gentle Facial Shaving Kits](https://www.trendhunter.com/trends/oilplaning.md) - [Hydrating Shaving Elixirs](https://www.trendhunter.com/trends/caldera-lab-the-smooth.md) - [High-Quality Shaving Cosmetics](https://www.trendhunter.com/trends/dr-squatch-shaving-products.md) - [Intimate Shaving Oils](https://www.trendhunter.com/trends/maude.md) - [Tropically Scented Shaving Oils](https://www.trendhunter.com/trends/coconut-waters-shave-oil.md) - [Botanical Men's Grooming Products](https://www.trendhunter.com/trends/face-and-beard-care.md) - [Mens Sensitive Skin Razors](https://www.trendhunter.com/trends/bic-flex-5-sensitive-razor.md)