# Alcoholic Shaved Ice Snacks Ice Monster is Launching a Boozy Ice Treat That Looks Just Like Beer By Laura McQuarrie | Published 2017-07-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/shaved-ice References: [en.rocketnews24](http://en.rocketnews24.com/2017/07/16/for-adults-only-ice-monster-to-offer-alcoholic-shaved-ice-that-looks-exactly-like-a-beer-mug/) & [prdesse](http://www.prdesse.com/posts/view/16253) To help adult consumers in Japan deal with the heat of the summer months, Ice Monster is launching a novelty shaved ice treat. Ice Monster will be serving shaved ice treats in tall beer mugs and coloring the shaved ice in such a way that makes it look as though consumers are truly enjoying a glass of beer. The 'Beer Shaved Ice' is made up of a mango-flavored base, plus a beer-flavored shaved ice layer, which creates the illusion that the mug is actually filled with a golden-colored ale with a foamy head. The Beer Shaved Ice is set to be available to consumers for a limited time at Ice Monster locations, as well as select pop-up stores in Japan. The light, novelty dessert will appeal to adults who are looking for a refreshing alternative to consuming a pint of beer. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 56% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Novelty Food Experiences:** Creating unique and surprising food experiences can attract consumers seeking something different. - **Alcoholic Desserts:** Combining alcohol with dessert creates a niche market for adults looking for innovative treats. - **Limited Edition Offerings:** Providing limited time options can create a sense of urgency and exclusivity, driving consumer interest. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can explore the potential of combining unexpected flavors and creating fun and visually appealing products. - **Hospitality:** Hotels, restaurants, and bars can introduce unique alcoholic desserts as a way to enhance the guest experience and generate additional revenue. - **Event Planning:** Event planners can incorporate limited edition offerings like the Beer Shaved Ice to add a distinct touch to special occasions and attract attendees. ## Related on Trend Hunter - [Beer-Inspired Ice Creams](https://www.trendhunter.com/trends/the-brewers-series.md) - [Icy Italian Beer Refreshments](https://www.trendhunter.com/trends/peroni-italian-beer-ice.md) - [Beer-Infused Ice Cream Bars](https://www.trendhunter.com/trends/miller-high-life-ice-cream-dive-bars.md) - [Snow Cone-Flavored Kombuchas](https://www.trendhunter.com/trends/flavored-kombucha.md) - [Alcohol-Infused Ice Cream Pouches](https://www.trendhunter.com/trends/coolish.md) - [Boozy Tropical Ice Creams](https://www.trendhunter.com/trends/tipsy-scoop-100-coconuts.md) - [Beer-Flavored Ice Pops](https://www.trendhunter.com/trends/coors-light-coorsicles.md) - [Lemonade-Infused Ice Cream Sandwiches](https://www.trendhunter.com/trends/summer-shandwich.md) - [Energy Drink-Inspired Coolers](https://www.trendhunter.com/trends/monster-energy-4.md)