# Unscented Shave Soap Bars Leaf's Soap Bar is a Sustainable Alternative By Kalin Ned | Published 2022-05-25 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/shave-soap-bars References: [wayofbeing.co](https://wayofbeing.co/products/shave-soap-bar) Connecticut-based lifestyle brand Leaf boasts a sustainable alternative to shaving with its [Shave Soap Bar](https://www.trendhunter.com/trends/maude). The skincare product is highly eco-conscious as it does not contain any water—yet another contemporary offering that embraces the [solid beauty product model](https://www.trendhunter.com/trends/kinkind-make-me-shine) which is becoming increasingly popular. It comes in a compostable paper box, as well. The formulation of the Shave Soap Bar is vegan, cruelty-free, and plastic-free. It is also void of any harmful ingredients like petroleums, parabens, sulfates, and phthalates. It presents a great alternative for people who wish to switch to more sustainable lifestyle decisions. Leaf—which is a brand that is Climate Neutral Certified and 100% plastic-free—claims that its Shave Soap Bar will produce a luxurious lather and “provide a lasting cushiony-glide.” One’s skin will be left feeling soft and moisturized. Image Credit: Way of Being ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 68% | Activity: 66% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Solid Beauty Products:** Opportunity for companies to develop and market more eco-conscious skincare products in a solid, plastic-free form. - **Sustainability in Shaving:** Trend towards sustainable shaving products and packaging options. - **Clean Beauty:** Increased demand for products that are vegan, cruelty-free, and free of harmful chemicals. ### Who This Affects Most - **Personal Care:** Opportunity for personal care companies to develop sustainable, eco-conscious products in response to consumer demand. - **Packaging:** Opportunity for packaging companies to develop and market compostable and plastic-free packaging options for beauty and personal care products. - **Retail:** Retailers can stock sustainable beauty products and educate consumers on the benefits of using eco-conscious brands. ## Related on Trend Hunter - [Hand Soap Refill Bars](https://www.trendhunter.com/trends/hand-soap-refill-bar.md) - [Swipe-On Solid Shampoos](https://www.trendhunter.com/trends/seabar.md) - [Three-In-One Cleansing Bars](https://www.trendhunter.com/trends/shampoo-body-bar.md) - [Coffee-Powered Soap Bars](https://www.trendhunter.com/trends/coffee-soap-bar.md) - [Charcoal-Infused Soap Bars](https://www.trendhunter.com/trends/suds-cos-soap-bar.md) - [Bottle-Shaped Shampoo Bars](https://www.trendhunter.com/trends/the-dissolving-bottle.md) - [Sustainable Hand Wash Concentrates](https://www.trendhunter.com/trends/hydrating-handwash-concentrate.md) - [Eco-Friendly Pet Washes](https://www.trendhunter.com/trends/washbar.md) - [Non-Foaming Oil Cleansers](https://www.trendhunter.com/trends/nonfoaming-oilbased-cleanser.md)