# $500,000 Half Pipes Red Bull Half Pipe Built for Shaun White is His Dream Foam Pit By TopDog | Published 2010-01-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/shaun-white References: [fastcompany](http://www.fastcompany.com/blog/tyler-gray/post-pop/shaun-white-snowboard-60-minutes-superpipe-olympics-silverton-burton-target?partner=rss) & [shaunwhite](http://www.shaunwhite.com/) Shaun White is King of the 1080 and possibly the most talented snowboarder on the planet. The 2006 Gold Medal snowboarding champ has been rewarded quite handsomely by his number one sponsor [Red Bull](https://www.trendhunter.com/trends/red-bull-mirage), with a brand new badass $500,000 Half Pipe on Silverton Mountain in Colorado. Known as Shaun “Flying Tomato” White, the San Diego, California native is at the top of his game, not just in snowboarding, but on the [skater scene](https://www.trendhunter.com/trends/qingdao-mixc-rooftop-skatepark) as well. Shaun White is a five time ESPY award winner, and is destined to dominate at the 2010 Winter Olympics in Vancouver. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 52% | Activity: 93% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **$500,000 Half Pipes:** Disruptive innovation opportunity: Create high-end, customized half pipes for extreme sports athletes and sponsorships. - **Red Bull Sponsorships:** Disruptive innovation opportunity: Develop unique and immersive brand experiences for sponsored athletes, such as custom-built structures. - **Extreme Sports Equipment:** Disruptive innovation opportunity: Design and manufacture cutting-edge equipment specifically tailored to the needs and desires of extreme sports athletes. ### Where This Applies - **Extreme Sports:** Disruptive innovation opportunity: Create new experiences and offerings within the extreme sports industry to cater to athletes' evolving interests. - **Event Planning:** Disruptive innovation opportunity: Revolutionize event planning by incorporating custom-built structures and unique experiences. - **Sports Sponsorships:** Disruptive innovation opportunity: Develop innovative sponsorship strategies and activations to create memorable connections between brands and athletes. ## Related on Trend Hunter - [Candy Bar-Branded Snowboards](https://www.trendhunter.com/trends/twix-doughboard.md) - [High-End Snowboard Collaborations](https://www.trendhunter.com/trends/moncler-grenoble-xx-whitespace.md) - [Olympic Athlete Meal Services](https://www.trendhunter.com/trends/eat-like-an-olympia.md) - [Riproaring Electric Snowboards](https://www.trendhunter.com/trends/electric-snowboard.md) - [Fashion House Snowboards](https://www.trendhunter.com/trends/louis-vuitton-snowboard.md) - [Rideable Sandcastle Courses](https://www.trendhunter.com/trends/rideable-sandcastle-course.md) - [Head-Shaped Plunge Pools](https://www.trendhunter.com/trends/the-patrick-plunge.md) - [Aftermarket Air-Spring Skier Accessories](https://www.trendhunter.com/trends/shredshox.md) - [Nature-Inspired Rooftop Skateparks](https://www.trendhunter.com/trends/qingdao-mixc-rooftop-skatepark.md)