# Flaming Medalist Shoots Terry Richardson Captures Snowboarder Shaun White for Rolling Stone By Ryan Hinkson | Published 2010-03-08 | Special Source: Trend Hunter, https://www.trendhunter.com/trends/shaun-white-for-rolling-stone References: [hypebeast](http://hypebeast.com/2010/03/shaun-white-terry-richardson-photoshoot/) & [terrysdiary](http://www.terrysdiary.com/post/426231682/shaun-white-hair-guitar) [Snowboarder Shaun White](https://www.trendhunter.com/trends/moncler-grenoble-xx-whitespace) shows off his Vancouver 2010 hardware in a set of [Olympic gold](https://www.trendhunter.com/trends/milanocortina-medals) flaunting photos by Terry Richardson. The shoot was done for White's Rolling Stone magazine cover story. Shot in front of Richardson's trademark [plain white background](https://www.trendhunter.com/trends/artiste-series), Shaun White strikes various poses while draped in his Olympic bling. Never one to shy away from jumping in front of his own camera, Richardson also gets into the mix and borrows the gold medal for some shots of his own. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 93% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special) > [Olympics](https://www.trendhunter.com/olympics) ## Key Themes ### What's Driving This Trend - **Olympic Athlete Branding:** Opportunity for Olympic athletes to use their success and medals to build personal brands. - **Celebrity Photography:** Growing demand for celebrity photographers to capture iconic moments with famous personalities. - **Magazine Cover Shoots:** Increased interest in unique and visually captivating photoshoots for magazine covers. ### Who This Affects Most - **Sports Marketing:** Companies can collaborate with Olympic athletes to promote their products and services. - **Photography Services:** Opportunity for photographers to specialize in capturing memorable moments for celebrities. - **Publishing Industry:** Growing need for visually striking cover photos to attract readers and increase magazine sales. ## Related on Trend Hunter - [Olympic Athlete Meal Services](https://www.trendhunter.com/trends/eat-like-an-olympia.md) - [Skateboard-Themed Photography Books](https://www.trendhunter.com/trends/rabbit-hole-1.md) - [Chic Olympic Surfer Fashions](https://www.trendhunter.com/trends/oakley-offshore-collection.md) - [Olympics-Inspired Bourbon Cocktails](https://www.trendhunter.com/trends/browned-butter-bourbon.md) - [Anniversary-Celebrating Arty Skateboard Decks](https://www.trendhunter.com/trends/stevie-williams1.md) - [Photographer-Collab Card Games](https://www.trendhunter.com/trends/artiste-series.md) - [Tennis Star-Approved Product Campaigns](https://www.trendhunter.com/trends/thorne-x-ben-shelton.md) - [Skate Photography Collaboration](https://www.trendhunter.com/trends/polaroid-x-thrasher.md) - [Athlete-Approved Jewelry Campaigns](https://www.trendhunter.com/trends/curb-chain-collection.md)