# Creative Play Pop-Ups The Sharpie Studio Offered Opportunities for Creativity at SXSW By Laura McQuarrie | Published 2024-03-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sharpie-studio References: [placera.se](https://www.placera.se/placera/pressmeddelanden/2024/03/12/newell-brands-sharpie-and-paper-mate-partner-with-mindy-kaling-to-inspire-creativity-through-the-lets-get-creative-campaign-launched-at-south-by-southwest.html) & [Sharpie](http://www.Sharpie.com/)  At SXSW 2024, the [Sharpie Studio](https://www.trendhunter.com/trends/art-battle-event) shared interactive experiences to help attendees enjoy creative play using the newest products from Sharpie and [Paper Mate](https://www.trendhunter.com/trends/paper-x-four-seasons). Before the event, the brands surveyed 2,000 people to find out how they felt about their creative abilities. While 78% of respondents self-identified as creative, 71% also reported that finding time for creativity was challenging and wished they had more opportunities for the activities they enjoy. And as part of the survey, 94% of Gen Z respondents agreed that creativity reflected their personal brand. The Sharpie Studio invited South by Southwest attendees to step into the role of a fashion designer in the Sharpie Creative Markers Interactive Closet, send postcards to friends and family with the Paper Mate Joy Lounge, and savor imaginative refreshments at the Creative Cocktail Bar. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 88% | Activity: 97% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Interactive Experiences:** The rise of interactive experiences at events provides brands with a unique opportunity to engage consumers in creative play. - **Personal Brand Expression:** Emphasizing creativity as a means of personal brand expression offers a new avenue for marketing and product development. - **Creative Playful Environments:** Creating immersive and playful environments for consumers fosters a sense of exploration and engagement with brands. ### Where This Applies - **Event Planning:** Event planning companies can capitalize on the demand for interactive and creatively stimulating experiences at events. - **Marketing and Branding:** Marketing and branding agencies have the opportunity to help brands leverage creativity as a tool for enhancing consumer connections. - **Hospitality and Entertainment:** The hospitality and entertainment industries can innovate by incorporating creative elements into their offerings to enhance customer experiences. ## Related on Trend Hunter - [Playful Creativity-Focused Campaigns](https://www.trendhunter.com/trends/the-world-is-your-canvas.md) - [Creatively Sponsored Art Events](https://www.trendhunter.com/trends/art-battle-event.md) - [Analog Creativity-Inspired Installations](https://www.trendhunter.com/trends/unleash-your-genius.md) - [Flea-Market-Inspired Brand Experiences](https://www.trendhunter.com/trends/diy-experience.md) - [Creativity-Focused One-Day Activations](https://www.trendhunter.com/trends/oneday-activation.md) - [Vibrant Creativity Campaigns](https://www.trendhunter.com/trends/creative-acts-of-color.md) - [Creativity Time Capsules](https://www.trendhunter.com/trends/campaign-for-creativity.md) - [In-Person Gallery Experiences](https://www.trendhunter.com/trends/whataburger-museum-of-art.md) - [Creativity-Fostering Art Events](https://www.trendhunter.com/trends/secret-walls.md)