# Post-It Proposals The Sharpie Pen 'The Proposal' Ad is Creative and Sweet By Joanne Lam | Published 2010-08-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sharpie-pen-the-proposal References: [youtube](http://www.youtube.com/watch?v=X8NjXLMiDOE) & [sharpie](http://www.sharpie.com/) This super cute Sharpie Pen 'The Proposal' commercial definitely takes the cake in terms of creativity. Featuring drawings of different romantic scenarios on a number of post-its, the ad eventually ends with these memos taking the shape of the big question, "Will You Marry Me?" Presenting an adorable and [unique method of proposing](https://www.trendhunter.com/trends/onion-ring-proposal), this Sharpie Pen 'The Proposal' ad is bound to inspire those who are hoping to pop the question in a [romantically unique way](https://www.trendhunter.com/trends/nontraditional-engagement-ring). ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 70% | Activity: 99% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Hand-drawn Proposals:** The trend of using hand-drawn illustrations and creative sketches in marriage proposals presents an opportunity for artists and illustrators to offer personalized proposal services. - **Interactive Advertising:** The use of interactive elements in advertising campaigns, like the Sharpie Pen 'The Proposal' commercial, opens up opportunities for creative agencies to develop memorable and engaging brand experiences. - **Romantic Branding:** Brands can tap into the trend of romantic storytelling and heartwarming gestures to enhance their brand image and connect with consumers on an emotional level. ### Sectors Adopting This - **Art and Illustration:** The trend of hand-drawn proposals creates new opportunities for artists and illustrators to offer specialized services in creating unique and personalized keepsakes for couples. - **Advertising and Marketing:** The rise of interactive advertising allows advertising and marketing companies to leverage technology and creativity to develop innovative, memorable campaigns that capture audience attention. - **Gifts and Souvenirs:** The trend of romantic branding and personalized gestures opens up opportunities for the gifts and souvenirs industry to create customized products that cater to sentimental and romantic occasions. ## Related on Trend Hunter - [Literature-Inspired Pen Campaigns](https://www.trendhunter.com/trends/bic-cristal-pen.md) - [Cheeky Pen Campaigns](https://www.trendhunter.com/trends/sharpie-sgel-pen.md) - [Creative Play Pop-Ups](https://www.trendhunter.com/trends/sharpie-studio.md) - [Pet-Inspired Proposal Initiatives](https://www.trendhunter.com/trends/engaged-couples.md) - [Proposal Ring Box Puzzles](https://www.trendhunter.com/trends/ring-box-set.md) - [Handmade Dating App Ads](https://www.trendhunter.com/trends/get-paired-with-paird.md) - [Creatively Sponsored Art Events](https://www.trendhunter.com/trends/art-battle-event.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Unique Writing Instruments](https://www.trendhunter.com/trends/graphite-paintbrush-writing-instrument.md)