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# Leica-Optimized Camera Smartphones
The Sharp AQUOS R7 Has a 6.6-Inch Pro IGZO OLED Display

By Michael Hemsworth | Published 2022-05-09 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/sharp-aquos-r7
References: [geeky-gadgets](https://www.geeky-gadgets.com/sharp-aquos-r7-smartphone-unveiled-09-05-2022/) & [global.sharp](https://global.sharp)

![Leica-Optimized Camera Smartphones](https://cdn.trendhunterstatic.com/thumbs/478/sharp-aquos-r7.jpeg)

The Sharp AQUOS R7 smartphone has been announced by the brand as its first flagship device powered by the [Qualcomm](https://www.trendhunter.com/trends/sharp-aquos-r9) [Snapdragon 8 Gen 1](https://www.trendhunter.com/trends/iqoo-neo-7-pro) mobile platform. The smartphone features a dazzling 6.6-inch IGZO OLED display that supports a 240Hz refresh rate and boasts a punch hole 12MP selfie camera. The smartphone runs the Android 12 operating system, while 12GB of RAM and 256GB of internal storage space to support the needs of pro users.

The Sharp AQUOS R7 smartphone is paired with a 47MP main camera along with a one-inch image sensor and even a seven-element [Leica](https://www.trendhunter.com/trends/leica-leitz-phone-2) lens. The device also boasts a 1.9MP portrait lens for snapping premium shots of subjects. The smartphone will launch in Japan in July with no information related to pricing yet available.

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 65% | Activity: 24% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### What's Driving This Trend

- **Smartphone-optimized Camera:** There may be an opportunity to create a smartphone optimized for professional-quality camera features that would appeal to photography enthusiasts and professionals.
- **OLED Display:** The recent rise of flexible OLED display technology presents an opportunity for manufacturers to produce larger smartphone displays that don’t compromise portability or durability.
- **High-speed Refresh Rate:** Phones with high-speed refresh rates could disrupt the gaming industry by offering gamers an immersive and seamless user experience.

### Who This Affects Most

- **Photography:** Innovators in the photography industry could collaborate with smartphone manufacturers to develop professional-level cameras that are lightweight and easily accessible to the public.
- **Consumer Electronics:** Smartphone manufacturers and their component suppliers could take advantage of the trend towards increasingly streamlined, all-in-one devices that include professional-grade hardware and high-quality components.
- **Gaming:** The gaming industry may benefit from ongoing improvements in display technology and refresh rates to offer players a more immersive experience without requiring expensive equipment.

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