# Precision Picture Clarity TVs These New Sharp 4K TVs Feature the Brand's Active Motion Technology By Michael Hemsworth | Published 2019-02-08 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/sharp-4k-tvs References: [geeky-gadgets](https://www.geeky-gadgets.com/sharp-launches-new-60-inch-and-70-4k-tvs-in-the-uk-07-02-2019/) & [sharpconsumer.eu](https://sharpconsumer.eu/tvs/) These new [Sharp](https://www.trendhunter.com/trends/sharp-aquos) 4K TVs have been announced by the brand for UK consumers to pick up when looking for a next-generation way to enjoy their favorite content from the comfort of their own living room. The TVs come in two 60-inch and two 70-inch models, which are all available with either Direct LED or Edge LED backlighting that promises advanced clarity. Smart TV access means users can easily access their favorite streaming content from services [YouTube](https://www.trendhunter.com/trends/hisense-ux-rgb-miniled-tv) or [Netflix](https://www.trendhunter.com/trends/intelligent-4k-monitors), while also letting users access certain smartphone apps. The Sharp 4K TVs are all outfitted with Sharp AQUOS displays that promise to deliver exceptional brightness and color reproduction. Active Motion technology has also been implemented into the units to increase overall sharpness and decrease the instance of the ghosting effect. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 4% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### Why This Trend Is Growing - **Advanced Backlighting Tvs:** Opportunity for companies to develop and integrate their advanced backlighting technologies for better visual clarity on TVs. - **Smart TV Integration:** Opportunity for companies to develop and integrate their smart TV features and provide access to various streaming services and smartphone apps on TVs. - **Active Motion Technology Tvs:** Opportunity for companies to integrate active motion technology into their TVs to reduce overall motion blur and enhance sharpness of images. ### Industries Being Reshaped - **Consumer Electronics:** Opportunity for consumer electronics companies to develop and market advanced and innovative TVs with superior performance and features. - **Streaming Services:** Opportunity for streaming service providers to collaborate with TV manufacturers to provide easy access to their content through smart TV integration. - **Mobile App Development:** Opportunity for mobile app developers to create TV-specific apps that can be integrated with smart TVs and provide an enhanced user experience. ## Related on Trend Hunter - [Proprietary Technology Televisions](https://www.trendhunter.com/trends/uled-tv.md) - [OLED Smart TVs](https://www.trendhunter.com/trends/sharp-aquos.md) - [Advanced UHD Streaming TVs](https://www.trendhunter.com/trends/tcl-s4-with-fire-tv.md) - [Immersive UHD TV Collections](https://www.trendhunter.com/trends/4k-tv-series.md) - [Cutting-Edge Home Entertainment Technologies](https://www.trendhunter.com/trends/home-entertainment-technology.md) - [High-Contrast Smart TVs](https://www.trendhunter.com/trends/z95a.md) - [AI-Powered Immersive Screen Experiences](https://www.trendhunter.com/trends/highperformance-technologies.md) - [Ambient Light-Tracking TV Ranges](https://www.trendhunter.com/trends/philips-oled807.md) - [Precision Computer-Like Televisions](https://www.trendhunter.com/trends/lg-oled-m4.md)