# Future 'Harry Potter' Fashion Sharon Mor Yosef Captures Altered Version of Famous Scar By Brian G Randles | Published 2009-10-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sharon-mor-yosef-harry-potter References: [thefashionisto](http://thefashionisto.com/blog/2009/09/editorial-jordistyle-by-sharon-mor-yosef/) & [sharonmoryosef](http://www.sharonmoryosef.com/index.aspx?id=2832) Jordistyle by Sharon Mor Yosef actually has nothing to do with Harry Potter; however, due to the placement of the blue scar on the model’s head in the photos, I cannot help but make the Hogwarts connection. Styled by Pedro Dias and photographed by Sharon Mor Yosef, the collection brings a futuristic look to men’s fashion, and provides some possible wardrobe options for the [most famous student at Hogwarts](https://www.trendhunter.com/trends/harry-potter-collection-2). **Implications** - In a contemporary consumer culture dominated by blockbuster [Hollywood](https://www.trendhunter.com/trends/resort-2027-collection) movies and products co-branded with celebrities, one of the most effective ways a company can create a lasting impression on the minds of consumers is by investing in partnerships with [major film franchises](https://www.trendhunter.com/trends/primark-x-wicked). By attaching the company name to a major film series, the company establishes itself as one on the forefront of contemporary pop culture. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 54% | Activity: 15% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Futuristic Fashion:** Sharon Mor Yosef's collection brings a futuristic look to men's fashion, indicating an opportunity for creating new futuristic designs. - **Pop Culture Partnerships:** Investing in partnerships with major film franchises can create lasting impressions on consumers, creating an opportunity for company collaborations with movie or celebrity brands. - **Alterations of Classic Styles:** Altering classic styles with a modern twist, like placing a blue scar on a model's head, can create novel fashion designs and innovation opportunities. ### Industries Being Reshaped - **Fashion Industry:** Fashion companies can capitalize on futuristic and hybrid fashion designs in their collections to attract consumers' attention. - **Entertainment Industry:** Movie franchises and celebrity brands can exploit their products by partnering with fashion designers and companies. - **Advertising Industry:** Advertising agencies can create compelling brand experiences by integrating pop culture references and altering classic styles with a modern twist in their campaigns. ## Related on Trend Hunter - [Wizard-Themed Apparel Lines](https://www.trendhunter.com/trends/puma-6.md) - [Subtly Magical Smartphone Accessories](https://www.trendhunter.com/trends/harry-potter-x-casetify-collection.md) - [Wizardly Sneaker Collabs](https://www.trendhunter.com/trends/reebok-x-harry-potter.md) - [Wizard-Themed Lifestyle Collections](https://www.trendhunter.com/trends/miniso-x-harry-potter.md) - [Wizardly Cafe Merch Collections](https://www.trendhunter.com/trends/starbucks-korea-x-harry-potter.md) - [Whimsical World-Inspired Collections](https://www.trendhunter.com/trends/harry-potter-collection-2.md) - [Sci-Fi Franchise-Inspired Fashion](https://www.trendhunter.com/trends/star-wars-collection-2.md) - [Winter-Ready Sci-Fi Fashions](https://www.trendhunter.com/trends/star-wars-x-columbia-collection.md) - [Dark Musical-Film-Inspired Capsules](https://www.trendhunter.com/trends/land-of-oz.md)