# Shark-Themed Airplane Fleets Southwest Airlines is Celebrating Shark Week with Five Unique Planes By Ell Smith | Published 2018-07-19 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/sharkthemed-airplane References: [travelerstoday](https://www.travelerstoday.com/articles/47634/20180717/look-southwest-airlines-reveals-shark-themed-airplane-for-shark-week.htm) & [swamedia](https://www.swamedia.com/) In celebration of Shark Week, [Southwest Airlines](https://www.trendhunter.com/trends/airline-performance) is inviting consumers to take a bite out of the sky by releasing a fleet of five shark-themed airplanes. Each plane celebrates a different shark with the [Tiger Shark](https://www.trendhunter.com/trends/tiger-beer-1) in Chicago, Bull Shark in Houston, the Mako Shark in Phoenix, and the Hammerhead Shark and [Great White Shark](https://www.trendhunter.com/trends/mongolia-winter-olympics) in Dallas. In addition to the decorated exterior of the plane, travelers on-board can experience a variety of shark-themed content thanks to the airline's partnership with The Discovery Channel. This creative marketing stunt nods toward the ultra-popular Shark Week on television, which attracts a global audience annually. This week typically sees numerous marketing tactics that play into the public's love of the predator. Image Credit: Southwest Airlines via Twitter ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 40% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### Why This Trend Is Growing - **Shark-themed Marketing:** Opportunity for companies to leverage popular culture events like Shark Week to create unique and engaging marketing campaigns. - **Branded Airplane Decorations:** Innovative way for airlines to use visually striking plane exteriors to create buzz and brand awareness. - **Partnership Marketing:** Collaborations between airlines and media companies to provide unique on-board experiences for travelers. ### Industries Being Reshaped - **Airlines:** Airlines can use themed plane fleets to attract attention, promote their brand, and create memorable travel experiences. - **Marketing and Advertising:** Opportunity for marketing companies to develop creative campaigns based on popular cultural events, such as Shark Week. - **Media and Entertainment:** Media companies can partner with airlines to provide exclusive content and immersive experiences for travelers. ## Related on Trend Hunter - [Shark-Celebrating Cookies](https://www.trendhunter.com/trends/sugar-shark-cookies.md) - [Shark-Themed Donut Collections](https://www.trendhunter.com/trends/shark-assortment.md) - [Cartoon Hedgehog Airplane Designs](https://www.trendhunter.com/trends/airasia.md) - [Oceanic Conservation Merch Collections](https://www.trendhunter.com/trends/stop-shop-bags.md) - [Improved Airline Performance Initiatives](https://www.trendhunter.com/trends/airline-performance.md) - [Shark Attack-Themed Drinks](https://www.trendhunter.com/trends/shark-bite-creme-freeze.md) - [Festival-Focused Airline Initiatives](https://www.trendhunter.com/trends/festival-season.md) - [Shark-Themed Dirty Sodas](https://www.trendhunter.com/trends/ziggis-coffee-bad-bruce.md) - [Gummy Shark-Garnished Lemonades](https://www.trendhunter.com/trends/shark-bait-lemonade.md)