# Dynamic Shark-Inspired Apparel Vans & Shark Week Launched a Collection That Protects the Ocean By Grace Mahas | Published 2019-07-11 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/sharkinspired References: [elitedaily](https://www.elitedaily.com/p/where-to-get-the-shark-week-x-vans-collab-the-profits-will-be-donated-to-a-great-cause-18153909) & [vans](https://www.vans.com/shop/vans-x-shark-week) Vans and Discovery's 'Shark Week' have partnered to launch a shark-inspired collection of shoes and apparel just in time for the annual weekly special. A percentage from the line will be donated to support the [Oceana Foundation's](https://www.trendhunter.com/trends/gray-whale-gin) mission to protect oceans and sharks alike by restoring the world's wild fish population. The line includes graphic t-shirts, shoes, hats, hoodies, and more, all extravagantly decorated in shark patterns. The collection is available for children, women, and men, and each piece has an avant-garde aesthetic that is eye-catching and bespoke. The line still pays homage to [Van's skateboarding roots](https://www.trendhunter.com/trends/vans-otw-x-undercover), with checkered patterns and classic curved detailing. The collection is ideal for any fans of Shark Week or individuals seeking to protect our oceans and sharks. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 48% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Why This Trend Is Growing - **Ocean Conservation-inspired Apparel:** The trend of ocean conservation-inspired apparel presents an opportunity for companies to not only create eye-catching and unique clothing items, but to also support environmental causes through their sales. - **Collaborative Charity Collections:** Collaborative charity collections, like the Vans and Shark Week partnership, present an opportunity for companies to leverage their brand and customer base to support social and environmental causes. - **Wildlife-inspired Design:** The trend of wildlife-inspired design, particularly with sharks, presents an opportunity for companies to create unique and visually appealing designs that resonate with customers who value conservation efforts. ### Industries Being Reshaped - **Fashion Industry:** The fashion industry has an opportunity to create sustainable and environmentally friendly lines and also leverage their brand to make a statement about important causes. - **Charity Industry:** The charity industry can form strategic partnerships with companies to raise awareness and funding for their respective causes. - **Entertainment Industry:** The entertainment industry can use its platforms, like Shark Week, to raise awareness about important social and environmental causes and collaborate with companies to fundraise for these causes. ## Related on Trend Hunter - [Surf-Inspired Pride Collections](https://www.trendhunter.com/trends/vans-x-queer-surf.md) - [Surf-Inspired Skate Collections](https://www.trendhunter.com/trends/yusuke-hanai-2.md) - [Shark-Themed Donut Collections](https://www.trendhunter.com/trends/shark-assortment.md) - [Oceanic Conservation Merch Collections](https://www.trendhunter.com/trends/stop-shop-bags.md) - [Camo-Print Colorful Skate Shoes](https://www.trendhunter.com/trends/bape-and-vans.md) - [Streetwear Skate Remixes](https://www.trendhunter.com/trends/new-future.md) - [Graphic Skate Sneakers](https://www.trendhunter.com/trends/vans-otw-x-undercover.md) - [Fashion-Inspired Skate Shoes](https://www.trendhunter.com/trends/old-skool-36-souvenir.md) - [Footwear Aquarium Partnerships](https://www.trendhunter.com/trends/monterey-bay-aquarium.md)