# Theatrical Shark Drinks Outback Steakhouse's Viral Aussie JAWSsie Inspired the New Sharkey Temple By Laura McQuarrie | Published 2025-07-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sharkey-temple References: [nrn](https://www.nrn.com/casual-dining/outback-brings-back-jaws-themed-cocktail-alongside-new-mocktail-option) & [outback](http://www.outback.com)  To celebrate the Discovery Channel's annual Shark Week, Outback Steakhouse's viral Aussie JAWSsie Cocktail is returning alongside an all-new Sharkey Temple mocktail made with Sprite and grenadine. Both theatrical beverages are served with a keepsake shark that pours grenadine from its mouth. This interactive element is what made the original drink such a runaway success on social media, and now, there's a non-alcoholic way to indulge in the experience that adds a burst of color to beverages. At select Outback locations, Aussie JAWSsie Takeovers are happening for a limited time in July so that restaurant-goers can claim discounts on fan-favorite appetizers like the Bloomin' Onion or the new Fried Mozzarella Bloomerangs, classic cocktails, enjoy themed décor, and much more. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 54% | Activity: 60% | Freshness: 44% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Interactive Beverage Experiences:** The addition of theatrical elements like pouring grenadine from a shark toy transforms ordinary drinks into social media sensations. - **Social Media-driven Marketing:** Leveraging platforms like Instagram and TikTok for promoting visually captivating drinks helps brands amplify their reach and engagement during events like Shark Week. - **Non-alcoholic Drink Innovations:** The introduction of playful mocktails such as the Sharkey Temple taps into the growing demand for creative non-alcoholic options that offer the same level of excitement as alcoholic offerings. ### Who This Affects Most - **Hospitality and Dining:** Restaurants and bars are creatively integrating themed elements and interactive drink presentations to enhance customer experience and drive foot traffic. - **Beverage and Mixology:** The industry is seeing a rise in demand for unique and visually enticing beverages that go beyond taste to serve as interactive experiences. - **Event and Entertainment:** Special themed events focused around shows or seasons, like Shark Week at Outback Steakhouse, are becoming a powerful tool for customer engagement and brand differentiation. ## Related on Trend Hunter - [Ocean-Themed Restaurant Menus](https://www.trendhunter.com/trends/great-barrier-eats-menu.md) - [Shark-Themed Dirty Sodas](https://www.trendhunter.com/trends/ziggis-coffee-bad-bruce.md) - [Gummy Shark-Garnished Lemonades](https://www.trendhunter.com/trends/shark-bait-lemonade.md) - [Shark Attack-Themed Drinks](https://www.trendhunter.com/trends/shark-bite-creme-freeze.md) - [Color-Changing Cocktail Drinks](https://www.trendhunter.com/trends/platypus-punch-cocktail.md) - [World Wonder Menus](https://www.trendhunter.com/trends/great-barrier-eats.md) - [Steak-Centric Winter Menus](https://www.trendhunter.com/trends/steakcation-menu.md) - [Celebratory Throwback Restaurant Menus](https://www.trendhunter.com/trends/outback-steakhouse-boomerang-menu.md) - [Film-Inspired Restaurant Cocktails](https://www.trendhunter.com/trends/bonefish-grill.md)