# Toothsome Ice Cream Treats These Shark Week Treats Celebrate the Discovery Channel's Annual Event By Katherine Pendrill | Published 2016-06-03 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/shark-week-treats References: [chewboom](http://www.chewboom.com/2016/06/02/cold-stone-creamery-introduces-2-shark-week-2016-treats/) & [coldstonecreamery](https://www.coldstonecreamery.com/sharkweek/index.html) [Cold Stone Creamery](https://www.trendhunter.com/trends/cold-stone-creamery-ultimate-summer-menu) recently teamed up with the [Discovery Channel](https://www.trendhunter.com/trends/ziggis-coffee-bad-bruce) to create two dangerously delicious Shark Week treats. Shark Week is an annual event created by the Discovery Channel as a way to dispel misconceptions about the ocean's most feared creatures. Over the years, the popularity of the week-long event has spread beyond television to include promotions with brands such as Cold Stone Creamery. This year's Shark Week treats consist of two warm-weather creations made from the Cold Stone Creamery's famous ice cream. The first is the Shark Week Frenzy Creation, which consists of [Blue](https://www.trendhunter.com/trends/blue-bunny-1) Sweet Cream Ice Cream blended with pieces of graham cracker pie crust and topped with gummy sharks. The second dish is the Great Blue Cupcake, which features a chocolate base filled with a layer of yellow cake mix and Blue Sweet Cream Ice Cream. This creation is also topped with blue frosting and a gummy shark. While Shark Week does not officially start until June 26th, the treats are available now through July 5th at participating Cold Stone Creamery locations. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 53% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Promotional Collaborations:** Brands can generate buzz and attract new audiences by teaming up for promotional events or product releases - **Seasonal Products:** Focusing on seasonal or limited-time products can create a sense of urgency and encourage consumers to purchase products before they're no longer available - **Sustainability and Conservation:** Companies can differentiate themselves by emphasizing environmentally-friendly practices or supporting conservation efforts ### Who This Affects Most - **Food and Beverage:** Companies can generate excitement and increase sales by creating unique and eye-catching products or collaborating with other brands - **Entertainment:** Partnerships between entertainment companies and other brands can create new opportunities for both parties and expand their audiences - **Environmental Conservation:** Organizations focused on conservation can partner with corporations to increase awareness and funding for their cause ## Related on Trend Hunter - [Shark-Themed Donut Collections](https://www.trendhunter.com/trends/shark-assortment.md) - [Shark Attack-Themed Drinks](https://www.trendhunter.com/trends/shark-bite-creme-freeze.md) - [Gummy Shark-Garnished Lemonades](https://www.trendhunter.com/trends/shark-bait-lemonade.md) - [Sea Creature-Inspired Cupcakes](https://www.trendhunter.com/trends/shark-cupcake.md) - [Cookie-Themed Ice Cream Menus](https://www.trendhunter.com/trends/cold-stone-creamery-summer-treats.md) - [Indulgent Ice Cream Menus](https://www.trendhunter.com/trends/cold-stone-creamery-ultimate-summer-menu.md) - [Shark-Themed Dirty Sodas](https://www.trendhunter.com/trends/ziggis-coffee-bad-bruce.md) - [Coast-Inspired Ice Creams](https://www.trendhunter.com/trends/beach-day-ice-cream.md) - [Seasonal Summer Donut Flavors](https://www.trendhunter.com/trends/summer-donut.md)