# Donut-Devouring Campaigns Dunkin' Donuts' Shark Week Discovery Campaign Wants Selfies with Donuts By Laura McQuarrie | Published 2014-08-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/shark-week-discovery References: [psfk](http://www.psfk.com/2014/08/dunkin-donuts-shark-week-selfies.html) & [discovery](http://www.discovery.com/tv-shows/shark-week/shark-after-dark/take-a-bite-take-a-pic.htm) With the highly-anticipated Shark Week Discovery program right around the corner, Dunkin' Donuts released a special edition 'Shark Bite' donut and a social campaign to go with it. The donut brand wants to see selfies uploaded with the #DDSharkWeek tag, featuring people taking a bite of their favorite breakfast item. With people chomping down on donuts, this is a pretty clever way to see which ones are most loved, as well as a great way to get in on the fun of Shark Week and have it spread online. Participants have the chance to get their photos featured on a billboard in Times Square, as well as a Shark Week prize pack and gift cards to Dunkin' Donuts. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 37% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Shark Week Marketing:** Companies can take advantage of popular events or TV programs to create limited edition products and campaigns that boost brand engagement. - **Selfie Campaigns:** Encouraging customers to take selfies with products can increase brand awareness and social media presence. - **Foodie Social Media:** Food brands can use social media to interact with customers and create buzz around limited time products or promotions. ### Who This Affects Most - **Food and Beverage:** Food and beverage companies can use social media to launch time-limited products or campaigns based on popular events or TV programs. - **Marketing and Advertising:** Marketing and advertising firms can help businesses create and promote targeted campaigns using popular events or social media trends. - **Social Media and Influencer Marketing:** As customers increasingly interact with brands on social media, companies can work with influencers to create and promote products or campaigns that engage their audience. ## Related on Trend Hunter - [Seasonal Summer Donut Flavors](https://www.trendhunter.com/trends/summer-donut.md) - [Sweet Viral Doughnuts](https://www.trendhunter.com/trends/brainrot-doughnuts.md) - [Donut-Shaped Sponges](https://www.trendhunter.com/trends/scrub-daddy-sponges.md) - [Shark-Celebrating Cookies](https://www.trendhunter.com/trends/sugar-shark-cookies.md) - [Doughnut Day Beverage Promotions](https://www.trendhunter.com/trends/dunkin-2.md) - [Playful Interactive Donut Contests](https://www.trendhunter.com/trends/battle-of-the-donuts.md) - [Complimentary Donut Cafe Promotions](https://www.trendhunter.com/trends/dunkin-national-donut-day.md) - [Shark Attack-Themed Drinks](https://www.trendhunter.com/trends/shark-bite-creme-freeze.md) - [Spooky Dessert Halloween Decorations](https://www.trendhunter.com/trends/dunkin-spider-donut-inflatable.md)