# Shark Surfing Renegade Sport or Advertising Genius? By Howard Wu | Published 2008-06-09 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/shark-surfing-renegade-sport-or-advertising-genius References: [youtube](http://www.youtube.com/v/6zc79UQj1hQ&hl=en) This [Youtube](https://www.trendhunter.com/trends/the-hacksmith) stunt is a pretty entertaining music video, which may or may not have been staged. The surfer throws large portions of meat into the ocean in hopes being hauled by a [white shark](https://www.trendhunter.com/trends/jaws-fragrance) when he gets balance on his surfboard. Whether this is real or not, it is safe to assume that somebody, somewhere will try to duplicate this feat. Judging by the Youtube comments, a good number of observers believe that this was staged, which doesn't take away from the fact that this could make for a very [good life insurance commercial](https://www.trendhunter.com/trends/heart-of-joy). ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 10% | Activity: 79% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Pranks](https://www.trendhunter.com/pranks) ## Key Themes ### What's Driving This Trend - **Extreme Advertisements:** This trend presents an opportunity for companies to create unconventional ads that grab the attention of consumers. - **Viral Marketing Stunts:** This trend shows an opportunity for companies to use outrageous and attention-grabbing stunts to promote their products or services online. - **Dangerous Sports:** This trend presents an opportunity to create sports that combine elements of risk and excitement, such as shark surfing and other extreme sports. ### Who This Affects Most - **Marketing and Advertising:** This industry can capitalize on this trend by creating unique and unconventional ads that grab the attention of a wider audience. - **Extreme Sports:** This industry has an opportunity to innovate and create new sports that provide a thrilling and unique experience for participants. - **Life Insurance:** This industry can take advantage of the shark surfing trend by creating advertisements that highlight the importance of life insurance in dangerous or risky situations. ## Related on Trend Hunter - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md) - [Ruggedized Electric Surfboards](https://www.trendhunter.com/trends/ruggedized-electric-surfboard.md) - [Theatrical Shark Drinks](https://www.trendhunter.com/trends/sharkey-temple.md) - [Rideable Sandcastle Courses](https://www.trendhunter.com/trends/rideable-sandcastle-course.md) - [Satirical Destination Marketing Videos](https://www.trendhunter.com/trends/switzerland-is-fake.md) - [Two-Wheeled Surfing-Inspired Skateboards](https://www.trendhunter.com/trends/surf-skateboard.md) - [Indoor Surfing Bars](https://www.trendhunter.com/trends/surf-bar.md) - [Shark Attack-Themed Drinks](https://www.trendhunter.com/trends/shark-bite-creme-freeze.md) - [Real Life Mermaid Spottings](https://www.trendhunter.com/trends/chicken-of-the-sea.md)