# Collaborative Shark Sneakers The Discovery x Vans Footwear Collection Promotes Shark Week By Laura McQuarrie | Published 2019-07-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/shark-sneakers References: [wersm](https://wersm.com/this-discovery-x-vans-collab-is-jaw-dropping/) & [vans](https://www.vans.com/shop/vans-x-shark-week-sk8-hi-black-true-white) Each year, countless people look forward to Shark Week on the [Discovery Channel](https://www.trendhunter.com/trends/shark-assortment) and this year, Discovery is promoting the week-long programming through shark sneakers created with Vans. The Discovery x Vans styles include two sneakers for adults, including Sk8 and slip-on designs, plus other options for kids and toddlers. The [Vans x Shark Week Sk8-Hi](https://www.trendhunter.com/trends/valentino-x-vans) style features the footwear brand's signature [rubber waffle outsoles](https://www.trendhunter.com/trends/old-skool-36-souvenir), reenforced toecaps and padded collars, plus a design that interrupts Vans' classic side stripe with an image of a toothy shark taking a bite. As well as helping to promote Shark Week, these collaborative Discovery x Vans shark sneakers help to support Oceana's mission to protect the oceans of the world. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 62% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Collaborative Sneaker Collections:** Opportunity for brands to collaborate with different industries and create limited-edition sneaker collections that promote specific events or causes. - **Promotional Partnerships:** Opportunity for brands to form strategic partnerships with media channels or organizations to create promotional products that align with specific programming or events. - **Mission-driven Collaborations:** Opportunity for brands to collaborate with non-profit organizations to raise awareness and support important causes through product collaborations. ### Industries Being Reshaped - **Footwear:** Opportunity for footwear brands to collaborate with media channels or organizations to create limited-edition collections that align with specific events or programming. - **Broadcast Media:** Opportunity for media channels to form partnerships with brands to create promotional products that connect with the interests and passions of their audience. - **Environmental Conservation:** Opportunity for non-profit organizations focused on environmental conservation to partner with brands and create mission-driven collaborations that raise awareness and support their cause. ## Related on Trend Hunter - [Camo-Print Colorful Skate Shoes](https://www.trendhunter.com/trends/bape-and-vans.md) - [Graphic Skate Sneakers](https://www.trendhunter.com/trends/vans-otw-x-undercover.md) - [Collab Fashion Trainers](https://www.trendhunter.com/trends/valentino-x-vans.md) - [Bold Collaborative Sneakers](https://www.trendhunter.com/trends/sr-studio-la-ca-x-vans.md) - [Streetwear Skate Remixes](https://www.trendhunter.com/trends/new-future.md) - [Surf-Inspired Pride Collections](https://www.trendhunter.com/trends/vans-x-queer-surf.md) - [Surf-Inspired Skate Collections](https://www.trendhunter.com/trends/yusuke-hanai-2.md) - [Collaborative Bright Skate Sneakers](https://www.trendhunter.com/trends/old-skool-36.md) - [Shark-Themed Donut Collections](https://www.trendhunter.com/trends/shark-assortment.md)