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# Shocking Shark Photography
In This Series We See How Sharks are Hunted for Their Fins and Meat

By Farida Helmy | Published 2014-08-03 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/shark-photo-series
References: [featureshoot](http://www.featureshoot.com/2014/07/thought-provoking-photographs-examine-our-complicated-relationship-with-sharks/) & [thomaspeschak](http://www.thomaspeschak.com)

Wanting to widen people's perspectives about these majestic underwater creatures, this shark photo series is trying to send a message that people and sharks can co-exist.

National Geographic photographer and [marine biologist](https://www.trendhunter.com/trends/marine-ecosystem-sculptures) Thomas Peschak hopes to transform people's ideas of sharks as dark menacing creatures into animals worthy of respect and protection from the onslaught that happens to them on a daily basis -- 40 to 100 million sharks are killed every year for their fins and meat with already 465 species of sharks on the brink of extinction.

"There is a hunger for knowledge about these animals and how they relate to our lives," says Peschak about the shark photo series.

Having traveled to more than two-dozen locations and encountering more than 30 different species of sharks, Pechak was able to complete his project.

## Trend Insights (Trend Hunter)

- Score: 6.8/10
- Popularity: 98% | Activity: 99% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism)

## Key Themes

### Key Themes Behind This Trend

- **Shark Conservation:** Disruptive innovation opportunity: Develop innovative solutions and technologies to protect and conserve shark populations.
- **Eco-tourism:** Disruptive innovation opportunity: Create sustainable and educational shark-focused tourism experiences to promote conservation and awareness.
- **Sustainable Fishing:** Disruptive innovation opportunity: Implement sustainable fishing practices and technologies to reduce the demand for shark fins and meat.

### Where This Applies

- **Marine Conservation:** Disruptive innovation opportunity: Apply advanced data analytics and artificial intelligence to monitor and protect marine ecosystems, including sharks.
- **Tourism and Hospitality:** Disruptive innovation opportunity: Develop immersive virtual reality experiences that provide a safe and educational way to encounter sharks and raise awareness.
- **Aquaculture:** Disruptive innovation opportunity: Utilize aquaculture techniques to produce sustainably farmed seafood alternatives, reducing the need for shark products.

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- [Bionic Fishing-Tracking Robots](https://www.trendhunter.com/trends/bionic-positioning-fish.md)
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- [Almost-Extinct Animal Sculptures](https://www.trendhunter.com/trends/fauna-series.md)
