# Photoshopped Athletic Attacks The Shark Olympics Series is Dangerously Competitive By Cody Turner | Published 2012-08-12 | Special Source: Trend Hunter, https://www.trendhunter.com/trends/shark-olympics References: [obviouswinner](http://www.obviouswinner.com/obvwin/2012/8/7/shopped-olympic-shark-attacks-are-the-all-the-rage.html) & [slacktory](http://slacktory.com/2012/08/shark-olympics/) Since Shark Week happens to be during this year's 2012 London Olympics, [Discovery Channel](https://www.trendhunter.com/trends/ziggis-coffee-bad-bruce) and NBC have teamed up to bring you Shark Olympics, because why can't the sharks compete in their own events too? The latest to emerge are these series of photographs that include violent sharks Photoshopped together with [competing Olympic athletes](https://www.trendhunter.com/trends/great-robot-olympics). Cleverly called the Shark Olympics, these superimposed images feature swimming superstar Ryan Lochte being chased by a [great white shark](https://www.trendhunter.com/trends/jaws-fragrance) and various other athletes. Fencing and diving also makes an appearance using a shark in replacement for horse jumping and even a shark competes in gymnastics. There have been a number of images in this year's Olympics that have been all to easy to poke fun at, but this collection is truly something special. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 98% | Activity: 98% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special) > [Olympics](https://www.trendhunter.com/olympics) ## Key Themes ### Key Themes Behind This Trend - **Shark Olympics:** Opportunities for disruptive innovation in combining shark imagery with Olympic sports events. - **Photoshopped Athletic Attacks:** Potential for disruptive innovation in creating humorous and attention-grabbing images by juxtaposing sharks with Olympic athletes. - **Clever Image Manipulation:** Emerging trend in using digital editing to create visually striking and engaging photo compositions. ### Where This Applies - **Broadcasting and Media:** Disruptive innovation potential in developing new and unique content collaborations, such as combining Shark Week with major sporting events like the Olympics. - **Sports Marketing:** Opportunity for disruptive innovation in creating attention-grabbing marketing campaigns by incorporating unconventional elements like sharks into sports imagery. - **Digital Imaging and Editing Software:** Growing demand for advanced digital editing tools and software to facilitate creative and realistic image manipulation. ## Related on Trend Hunter - [Shark-Themed Donut Collections](https://www.trendhunter.com/trends/shark-assortment.md) - [Chic Olympic Surfer Fashions](https://www.trendhunter.com/trends/oakley-offshore-collection.md) - [Shark-Celebrating Cookies](https://www.trendhunter.com/trends/sugar-shark-cookies.md) - [Olympic-Inspired Skate Sneakers](https://www.trendhunter.com/trends/dunk-olympic-safari.md) - [Shark Attack-Themed Drinks](https://www.trendhunter.com/trends/shark-bite-creme-freeze.md) - [Cheeky Swimmer Spirit Campaigns](https://www.trendhunter.com/trends/tom-daley-and-malibu.md) - [Paris Olympics Timepieces](https://www.trendhunter.com/trends/paris-2024-collection.md) - [Aquatic Shark-Inspired Drones](https://www.trendhunter.com/trends/waterborne-drone.md) - [Horror-Inspired Sports Campaigns](https://www.trendhunter.com/trends/scary-good-campaign.md)