# Camouflage Shark Masks BAPE's Boldly Branded Accessories Were Made to Ward Off Seasonal Sickness By Riley von Niessen | Published 2016-09-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/shark-masks References: [hypebeast](http://hypebeast.com/2016/9/bape-a-bathing-ape-shark-mask) & [bape](https://bape.com/index/?g) Looking to keep its consumers warm and flu-free, A Bathing Ape released another line of shark masks. Available in three different styles, two take on a more traditional construction that's more geared to protecting its wearer from sickness, while the other is a bit thicker to prevent the cold from nipping at one's nose. On all thee of the shark masks, [BAPE](https://www.trendhunter.com/trends/mschf-boot) uses imagery from the menacing animals that it's connected to its brand. In addition, two feature a [camouflage print](https://www.trendhunter.com/trends/bape-x-stray-kids) that's also well-loved by those who are loyal to its apparel and products. Although a bit bold for some, BAPE's shark masks are for consumers who are looking to stay street style-savvy, warm and sickness-free during the year's colder months. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 45% | Activity: 41% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Street Style Masks:** Opportunity to disrupt the fashion industry by creating stylish face masks that combine functionality and aesthetic appeal. - **Branded Accessories:** Opportunity to capitalize on brand loyalty by offering branded accessories that provide both utility and style. - **Cold-weather Protection:** Opportunity to innovate in the product category of cold-weather gear by combining warmth with unique design elements. ### Where This Applies - **Fashion and Apparel:** Disruption opportunity for brands to create fashionable and functional face masks that cater to street style trends. - **Branding and Marketing:** Opportunity for companies to leverage their brand loyalty by expanding into accessories that align with their brand image. - **Outdoor Gear:** Opportunity for outdoor gear companies to incorporate unique design elements and branding into their cold-weather protection products. ## Related on Trend Hunter - [Blue Camo Streetwear](https://www.trendhunter.com/trends/bape-x-ovo-1.md) - [Chinese Motif-Inspired Streetwear](https://www.trendhunter.com/trends/bape-1.md) - [Logo-Filled Streetwear Accessories](https://www.trendhunter.com/trends/monogramheavy-bags.md) - [Culturally Inspired Fall-Ready Streetwear](https://www.trendhunter.com/trends/connect-with-people.md) - [Camo-Print Colorful Skate Shoes](https://www.trendhunter.com/trends/bape-and-vans.md) - [Anime-Inspired Streetwear Capsules](https://www.trendhunter.com/trends/bape-x-kaikai-kiki.md) - [Urban Alpine Apparel](https://www.trendhunter.com/trends/bape-by-kazuki-kuraishi.md) - [Streetwear-Branded Headphones](https://www.trendhunter.com/trends/master-dynamic-x-bape.md) - [Fashion-Forward Skate Sneakers](https://www.trendhunter.com/trends/sk8-sta.md)