# Hair-Styling Hotel Amenities Shark Beauty Partners with Hero Beach Club for a Limited Time By Kalin Ned | Published 2024-08-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/shark-beauty References: [sharkclean](https://www.sharkclean.com/products/build-your-own-shark-flexstyle-air-styling-drying-system-aqua-splash-zidHD400AQ?filters=CategoryNameLevel0%3DShark%252BCatalog%252BUS%26hair_collection%3DFlexStyle%26productFilter%3Dfallback_searchquerydefinition%26category%3Dsharkus%252Fbeauty%252Fhair_care_accessories&page=1&utm_source=GOOGLE&utm_medium=cpc&utm_campaign=SharkBeauty_DTC_FlexStyle_Colors_and_HairTypes_Search_Brand_Google&utm_adgroup=Styler_FlexStyle_Dryer_Broad&utm_content=flexstyle&utm_term=shark%20flexstyle%20dryer&gclsrc=aw.ds&gclsrc=aw.ds&gad_source=1&gclid=CjwKCAjwyo60BhBiEiwAHmVLJeorelDM2aerUK2hN0MQ0sq6UBFHx9gQuK0lmuTi1GiaBxDIcbLhuRoCHBgQAvD_BwE)  [Shark Beauty](https://www.trendhunter.com/trends/shark-glam) has announced a new collaboration with [Hero Beach Club](https://www.trendhunter.com/trends/spread-the-love) in Montauk, NY, to promote its latest product — the FlexStyle® Air Styling & Drying System-Aqua Splash. From July 19 to August 11, 2024, hotel guests and wellness participants can benefit from complimentary hair touch-ups and styling services using this new styling tool. This partnership also includes on-site styling for attendees of various fitness classes such as Dogpound, [Soto Method](https://www.trendhunter.com/trends/beyond-yoga), and Anna Kaiser Studios. Shark Beauty's FlexStyle® Air Styling & Drying System-Aqua Splash is a versatile styling tool designed to offer multiple functions including curling, volumizing, smoothing, and drying hair. Its limited-edition design is inspired by ocean themes, featuring a color and aesthetic reminiscent of sea breezes and ocean ripples. The system comes with a variety of accessories such as auto-wrap curlers, brushes, and diffusers, allowing users to achieve a range of summer hairstyles from beachy waves to sleek finishes. Image Credit: Shark Beauty ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 74% | Activity: 77% | Freshness: 27% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Hotel-wellness Partnerships:** The collaboration between Shark Beauty and Hero Beach Club exemplifies the merging of hospitality and wellness services, enhancing guest experience through specialized beauty amenities. - **Multi-functional Beauty Tools:** Products like the FlexStyle® Air Styling & Drying System-Aqua Splash highlight the growing demand for versatile beauty tools that cater to diverse hair care needs in a single device. - **Event-based Product Promotion:** Shark Beauty's integration of styling services in fitness classes emphasizes the innovative approach to product marketing through experiential and localized events. ### Who This Affects Most - **Hospitality:** The hospitality industry is adapting to include more wellness-focused amenities, offering added value to guests seeking holistic experiences. - **Beauty and Personal Care:** Innovative styling tools that combine multiple functionalities are revolutionizing the beauty and personal care industry by providing consumers with all-in-one solutions. - **Fitness and Wellness:** The integration of beauty services within fitness and wellness events presents opportunities for cross-industry collaborations, enhancing overall participant satisfaction and engagement. ## Related on Trend Hunter - [Sleek Hair Styling Tools](https://www.trendhunter.com/trends/shark-glam.md) - [Redefining Blowout Hair Tools](https://www.trendhunter.com/trends/shark-glossi.md) - [Multi-Functional Hair Styling Tools](https://www.trendhunter.com/trends/multifunctional-hair-styling-tool.md) - [Versatile Hair Styling Tools](https://www.trendhunter.com/trends/versatile-hair-styling-tool.md) - [Air-Powered Hair Straighteners](https://www.trendhunter.com/trends/shark-beauty-silkipro-straight.md) - [Protective Curly Hair Stylers](https://www.trendhunter.com/trends/shark-flexstyle-ioncurl-hair-styler.md) - [Versatile Hair Styling Tools](https://www.trendhunter.com/trends/airstyle-pro.md) - [Advanced Eight-In-One Hair Tools](https://www.trendhunter.com/trends/era-hair-styler.md) - [Ultra-Multi-Functional Hair Styling Tools](https://www.trendhunter.com/trends/airstyler-pro.md)