# Hilarious Jaws-Inspired Commercials This Russian Tampax Commercial Features an Epic Shark Attack By Lacey-Jane Walsh | Published 2013-07-23 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/shark-attack References: [featureshoot](http://www.featureshoot.com/2013/07/hilarious-russian-tampax-commercial/) & [youtu.be](http://youtu.be/wGZpWOMGJCM) This memorable Russian commercial for Tampax contains an epic Jaws-style shark attack. Young women everywhere share a fear (however irrational) of being attacked by wild animals while menstruating. Sharks are definitely among these feared blood-seeking beasts. This [humorous and intense commercial](https://www.trendhunter.com/trends/scary-good-campaign) plays off of those fears. The commercial begins with two beautiful women on a beach, each one about to take a quick dip. After a few seconds of peaceful splashing, a [great white shark](https://www.trendhunter.com/trends/seiko-prospex-jaws-special-edition) emerges, snapping up the brunette in his jaws, while the blond keeps on swimming. Then some writing appears at the bottom of the screen, praising Tampax for its effective leak guard. This commercial is both clever and ridiculous. As a woman I can honestly say that this commercial is extremely effective. The fear of attracting unwanted animal attention while on one’s period is strong enough that leak guard-focused products will likely stand out among the rest. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 21% | Activity: 71% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### Key Themes Behind This Trend - **Humorous Advertisements:** Opportunity for brands to create funny and memorable commercials that resonate with consumers. - **Leveraging Fears:** Utilizing common fears and anxieties to capture attention and promote product benefits. - **Effective Leak Guard Products:** Demand for feminine hygiene products that provide effective leak protection and address consumer concerns. ### Where This Applies - **Advertising:** Advertising agencies can capitalize on the trend of creating humorous commercials by offering creative and innovative solutions to brands. - **Feminine Hygiene:** Feminine hygiene product manufacturers can focus on developing leak guard technologies and promoting the effectiveness of their products. - **Consumer Goods:** Brands in the consumer goods industry can incorporate humor and address common fears to differentiate their products and attract consumers. ## Related on Trend Hunter - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Filmic Shark Fragrances](https://www.trendhunter.com/trends/jaws-fragrance.md) - [Hilarious Female-Supporting Beer Ads](https://www.trendhunter.com/trends/beaver-water.md) - [Theatrical Shark Drinks](https://www.trendhunter.com/trends/sharkey-temple.md) - [Shark Attack-Themed Drinks](https://www.trendhunter.com/trends/shark-bite-creme-freeze.md) - [Quirky Spoof Collectibles](https://www.trendhunter.com/trends/fight-teeth.md) - [Shark Bottle Openers](https://www.trendhunter.com/trends/tacray-shark-pocket-opener.md) - [Nighttime Menstruation Campaigns](https://www.trendhunter.com/trends/periodsomnia.md) - [Shark-Celebrating Cookies](https://www.trendhunter.com/trends/sugar-shark-cookies.md)