# Show-Inspired Alcohol Campaigns Blake Lively X Dorota Reunite to Star in 'Sharing Good Tea' Spot By Georgia Wray Norsten | Published 2025-07-02 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/sharing-good-tea References: [bettybooze](https://bettybooze.com/collections/frontpage) & [youtube](https://www.youtube.com/watch?v=UmUiKhFZ2rE) Betty Booze's new 'Sharing Good Tea' campaign stars Blake Lively alongside Zuzanna Szadkowski (a.k.a. Dorota). This [Gossip Girl-inspired spot](https://www.trendhunter.com/trends/emily-in-paris-inspired) turns their signature secret-spilling pastime into a playful promo for the brand’s latest innovation: 'Vodka Iced Teas.' 'Sharing Good Tea' celebrates the debut of Betty Booze’s first [vodka-based cocktails](https://www.trendhunter.com/trends/action-bronsons) -- Meyer Lemonade and Passion Fruit -- crafted with real juice, real tea, and no artificial ingredients. It's a cheeky nod to the duo's fan-favorite dynamic and a fresh way to launch a category expansion that pairs nostalgia with [clean-label sipping](https://www.trendhunter.com/trends/owls-brew-2). By merging pop culture nostalgia with a clean, elevated product offering, Betty Booze’s 'Sharing Good Tea' campaign delivers both emotional and commercial resonance. The move into vodka cocktails broadens the brand’s reach, while the Gossip Girl tie-in is sure to spark organic buzz across generations of fans. Image Credit: Betty Booze ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 33% | Activity: 40% | Freshness: 43% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Pop-culture Nostalgia Marketing:** Leveraging beloved cultural references creates a potent emotional hook that can enhance brand connection and virality across diverse demographics. - **Clean-label Alcoholic Beverages:** Offering alcoholic drinks with transparent, simple ingredients appeals to health-conscious consumers seeking authenticity in their choices. - **Celebrity-driven Brand Collaborations:** Utilizing high-profile personalities in campaigns enhances visibility and credibility, bridging the gap between mainstream culture and luxury consumption. ### Sectors Adopting This - **Alcoholic Beverage Industry:** Innovations like vodka iced teas represent an expanding category that caters to evolving consumer tastes for both novelty and quality. - **Entertainment Marketing Industry:** Integrating entertainment elements into marketing strategies strengthens consumer engagement by tapping into the emotional investment of fans. - **Health-conscious Consumer Goods:** Products formulated with real, no-artificial components resonate with a growing market segment committed to healthier lifestyle choices. ## Related on Trend Hunter - [Canned Vodka Tea Cocktails](https://www.trendhunter.com/trends/readytodrink-cocktail-range.md) - [Actress-Backed Sparkling Mixers](https://www.trendhunter.com/trends/betty-buzz.md) - [Cruise-Ready Sparkling Beverages](https://www.trendhunter.com/trends/princess-cruises1.md) - [Actress-Led Kombucha Campaigns](https://www.trendhunter.com/trends/healthade-and-lindsay-lohan.md) - [Regency Gin Campaigns](https://www.trendhunter.com/trends/tanqueray-and-bridgerton.md) - [Cheeky Seltzer Campaigns](https://www.trendhunter.com/trends/ntrl-vodka-seltzer-chloe-fineman.md) - [Cocktail-Celebrating Liqueur Campaigns](https://www.trendhunter.com/trends/stgermain-campaign.md) - [2000s TV Series Cocktails](https://www.trendhunter.com/trends/21seeds-serving-summer-campaign.md) - [Actress-Approved Tea Break Commercials](https://www.trendhunter.com/trends/pure-leaf-tea-break.md)