# Illusory French Fry Ads This McDonald's Ad Shows a Bunch of Friends Sharing French Fries By Laura McQuarrie | Published 2014-06-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sharing-french-fries References: [creativecriminals](http://creativecriminals.com/mcdonald-s/more-fries-less-friends) & [mcdonalds](http://www.mcdonalds.com/us/en/home.html) When you've got fresh order of salty fries, [sharing French fries](https://www.trendhunter.com/trends/arbys-potato-pass) with others is just something that tends to happen, whether you're willing to share or not. This is precisely what this [McDonald's](https://www.trendhunter.com/trends/scented-billboard) ad represents, showing a bunch of hands that are dipping into a container of [McDonald's fries](https://www.trendhunter.com/trends/mcdonalds-night-posters). The clever ad plays with positive and negative space and since the brand's colors and logo are so well-known, it doesn't take much to get the message across with this visually powerful ad. However, there is a very small amount of type on the ad, printed on one small fry, which reads: "More Fries, Less Friends." Although it's pretty sneaky suggestion, it is a way to ensure that you'll be able to enjoy more of the fries yourself. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 28% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Visual Advertising:** Exploring creative ways to use positive and negative space in advertising to deliver impactful messages. - **Brand Recognition:** Leveraging well-known brand colors and logos to create visually powerful and easily recognizable advertisements. - **Sneaky Suggestions:** Using subtle and clever messaging to influence consumer behavior and drive sales. ### Industries Being Reshaped - **Fast Food:** Developing innovative advertising techniques to promote food products and increase customer engagement. - **Marketing and Advertising:** Utilizing visual elements and clever messaging to create compelling and memorable campaigns. - **Consumer Goods:** Exploring creative strategies to influence consumer behavior and increase product sales. ## Related on Trend Hunter - [Scented Fast Food Billboards](https://www.trendhunter.com/trends/scented-billboard.md) - [Illusory Fry Billboards](https://www.trendhunter.com/trends/fing-fing-cajun-chips.md) - [AI-Fuelled QSR Animated Commercials](https://www.trendhunter.com/trends/mcdonalds-japan-1.md) - [Fast Food-Inspired Beachy Campaigns](https://www.trendhunter.com/trends/leo-burnett-italia.md) - [QSR Food-Inspired Door Designs](https://www.trendhunter.com/trends/mcdonalds-france-1.md) - [Chromatic QSR Veggie Fries](https://www.trendhunter.com/trends/french-vegetable-fries.md) - [Complimentary Fries Campaign](https://www.trendhunter.com/trends/free-fries-fri.md) - [French Fry-Shaped Pop-Ups](https://www.trendhunter.com/trends/fry-thru.md) - [Fry Lover Travel Campaigns](https://www.trendhunter.com/trends/frequent-fryer-program.md)