# Collaboration Cake Ranges These Sharing Cakes From the Finsbury Food Group Come in Three Options By Michael Hemsworth | Published 2023-01-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sharing-cakes References: [foodbev](https://www.foodbev.com/news/finsbury-food-group-to-launch-trio-of-cakes/) & [finsburyfoods](https://finsburyfoods.co.uk)  These new sharing cakes are being launched by UK-based [Finsbury Food Group](https://www.trendhunter.com/trends/bundt-cakes) as a series of desserts perfect for consumers to pick up ahead of a get-together or family meal. The cakes consist of two signature Mary Berry varieties including Raspberry Ripple Cake and Indulgent Chocolate Cake alongside the Thorntons [Strawberry](https://www.trendhunter.com/trends/foxs-party-rings) Brownie Bites. The Mary Berry cakes are launching at Sainsbury's for £3.75 each, while the Strawberry Brownie Bites will be at [Nisa Retail](https://www.trendhunter.com/trends/fatherson-bakery-valentines) , Co-op, Tesco and Spar locations for £1.80. The new sharing cakes from the Finsbury Food Group are set to arrive at the perfect time for shoppers to pick them up for a loved one ahead of Valentine's Day or as a way to spruce up a midweek meal. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 47% | Activity: 22% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Sharing Cakes:** The trend of sharing cakes is growing as consumers seek convenient ways to enjoy desserts for special occasions or casual gatherings. - **Collaboration Products:** Collaboration is a trend that could be adopted across industries to create innovative products that cater to different market segments. - **Convenience Foods:** The increasing demand for convenience foods is prompting food companies to create more convenient and ready-to-eat products that cater to busy lifestyles. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can leverage the trend of sharing cakes to create more innovative and easy-to-serve dessert options for consumers. - **Retail:** The retail industry can benefit from collaboration with food companies to create exclusive products that can attract shoppers and increase foot traffic in stores. - **Events and Entertainment:** The events and entertainment industry can embrace the trend of sharing cakes to create unique and memorable dessert experiences for guests in various settings. ## Related on Trend Hunter - [Ready-to-Enjoy Holiday Cakes](https://www.trendhunter.com/trends/finsbury-christmas-cakes.md) - [Artisan-Inspired Snack Cakes](https://www.trendhunter.com/trends/premier-foods-cake.md) - [Decadent Chocolate Snack Cakes](https://www.trendhunter.com/trends/new-mr-kipling-cakes.md) - [Couple-Focused Baked Goods Lineups](https://www.trendhunter.com/trends/fatherson-bakery-valentines.md) - [Biscuit-Inspired Frosted Cakes](https://www.trendhunter.com/trends/party-rings.md) - [Candy Bar-Themed Cakes](https://www.trendhunter.com/trends/cadbury-cakes.md) - [Convenient Cake Dessert Boxes](https://www.trendhunter.com/trends/little-big-cake-bento-boxes.md) - [Indulgent At-Home Baking Mixes](https://www.trendhunter.com/trends/mr-kipling-signature-collection-mixes.md) - [Restaurant-Inspired Pudding Cakes](https://www.trendhunter.com/trends/the-mr-kipling-signature-collection.md)