# Shareable Fashion Collections The 'ShareWear' Collection is Designed to Be Shared Among Consumers By Katherine Pendrill | Published 2016-01-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sharewear References: [treehugger](http://www.treehugger.com/sustainable-fashion/sweden-free-fashion-sharewear.html) & [sharewear.se](http://sharewear.se/) A group of Swedish fashion designers have created a shareable fashion collection called 'ShareWear.' With the goal of making "ready-to-share the new ready-to-wear," the company aims to change the way we dress ourselves. ShareWear is a unique initiative that gives users the opportunity to [borrow and return different garments](https://www.trendhunter.com/trends/rax) -- similar to borrowing books from a library. Pieces from the collection will be showcased on [Instagram](https://www.trendhunter.com/trends/adizero-evo-sl-gsnk) and the first person to comment wins the opportunity to borrow the piece for a week. After the week is up, the user then reposts the item with the tag #sharewear and the next user to comment repeats the cycle. The platform not only gives consumers a fun and simple way to try new clothing, but it also helps to cut down on the amount of textiles that are purchased and subsequently thrown away. As a result, ShareWear functions as a [sustainable alternative to purchasing new clothing](https://www.trendhunter.com/trends/regeneration-nation). ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 83% | Activity: 81% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Shareable Fashion:** Opportunity to create shareable fashion collections that allow consumers to borrow and return garments, reducing waste and promoting sustainable fashion. - **Renting Economy:** Growing trend of borrowing and renting clothing, providing consumers with access to a wider range of fashion choices without the need to purchase. - **Social Media Fashion:** Embracing social media platforms like Instagram to showcase and promote fashion collections, creating a sense of community and engagement. ### Industries Being Reshaped - **Fashion:** Fashion industry can explore the concept of shareable collections, offering consumers a new way to experience fashion while reducing clothing waste. - **Sharing Economy:** Sharing economy platforms can integrate fashion sharing options, tapping into the growing trend of renting and borrowing items. - **Social Media:** Social media platforms can partner with fashion brands to create shareable fashion initiatives, fostering user engagement and driving social media activity. ## Related on Trend Hunter - [Shareable Purchase Features](https://www.trendhunter.com/trends/hollister.md) - [Peer-to-Peer Sharing Tools](https://www.trendhunter.com/trends/shapp.md) - [Affordable Deadstock Apparel](https://www.trendhunter.com/trends/shein-1.md) - [Pre-Loved Clothing Platforms](https://www.trendhunter.com/trends/preowned-platform.md) - [Sustainable Clothing Collections](https://www.trendhunter.com/trends/regeneration-nation.md) - [In-Store Swap Shops](https://www.trendhunter.com/trends/primark-swap-shop.md) - [Regenerative Designer Fashion Shows](https://www.trendhunter.com/trends/endless-runway.md) - [Peer-to-Peer Rental Apps](https://www.trendhunter.com/trends/rax.md) - [Circular Non-Shrink Apparel](https://www.trendhunter.com/trends/john-lewis-3.md)