# Empowering Bra-Branded Initiatives WonderBra's #ShareTheWonder Will Support Canadian Charities By Grace Mahas | Published 2022-08-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sharethewonder References: [wonderbra](https://www.wonderbra.ca/en/sharethewonder)  To empower Canadians to use their voice to impact, inspire, and educate communities, WonderBra has launched the #ShareTheWonder campaign. The new initiative invites Canadians to select three [Canadian charities or organizations](https://www.trendhunter.com/trends/canadian-charity) for WonderBra to donate 10,000 CAD towards each. Submissions can be done until August 29th, through WonderBra’s website or by commenting under the #ShareTheWonder publication on their [Facebook](https://www.trendhunter.com/trends/social-media-censorship) and [Instagram](https://www.trendhunter.com/trends/unseenbeauty-initiative) channels. In addition, WonderBra will donate equivalent to $1 CAD for every like, share, and comment tagging a friend under their respective WonderBra social media post (up to a maximum of $4,000 CAD for each charity). “We wanted to make sure our community chimed in, so we could give back to the causes that are important to them. We wanted #ShareTheWonder to be a collaboration with our community,” says Marianne Cobb, General Manager at WonderBra. Image Credit: WonderBra ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 54% | Activity: 49% | Freshness: 12% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Why This Trend Is Growing - **Social Media Charity Campaigns:** Other brands can follow WonderBra's lead by starting their own social media charity campaigns to engage with their community and give back to important causes - **Engaging Customers in Philanthropy:** Brands can empower their customers to make a difference by creating initiatives that allow them to get involved in philanthropy and make an impact - **Brand Collaborations with Charities:** More brands can work with charities and non-profit organizations to create meaningful campaigns that align with their brand values and drive positive change ### Industries Being Reshaped - **Fashion:** Fashion brands like WonderBra can create similar initiatives to #ShareTheWonder to engage with their customer base and give back - **Social Media:** Social media platforms can explore ways to empower their users to contribute to important causes and make a difference through their platform - **Non-profit Organizations:** Non-profit organizations can partner with brands like WonderBra to create campaigns that raise awareness and funds for important causes while giving brands valuable exposure and engagement ## Related on Trend Hunter - [Empowering Wish Campaigns](https://www.trendhunter.com/trends/women-for-wishes.md) - [Celebrational Branded Women's Initiatives](https://www.trendhunter.com/trends/truand-truand-continues.md) - [Branded Women's Empowerment Ads](https://www.trendhunter.com/trends/branded-womens-empowerment.md) - [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/pink-warriors.md) - [Charitable Lip Beauty Initiatives](https://www.trendhunter.com/trends/watier.md) - [Female-Honoring Initiatives](https://www.trendhunter.com/trends/women-of-worth-1.md) - [Comfortable Stylish Bras](https://www.trendhunter.com/trends/sizeinclusive-bra.md) - [Charity Contest Campaigns](https://www.trendhunter.com/trends/charity-contest.md) - [Collaboraive Women-Empowering Initiatives](https://www.trendhunter.com/trends/canadian-womens-foundations.md)