# Hybrid Beauty-Bakery Stores L’Occitane and Pierre Hermé Created a Shared Store Space By Laura McQuarrie | Published 2017-12-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/shared-store References: [luxurylaunches](http://luxurylaunches.com/gastronomy/loccitane-pierre-herme-debut-fabulous-interactive-shared-store-paris.php) & [wallpaper](https://www.wallpaper.com/lifestyle/champs-86-pierre-herme-loccitane-paris) Consumers typically have to venture to different places to enjoy the natural beauty products and organic cosmetics from [L’Occitane](https://www.trendhunter.com/trends/loccitane-en-provence-2) and French pastry chef and chocolatier Pierre Hermé—but a new shared space in Paris, France, is making it easier than ever to indulge under one roof. On the [Champs Élysées](https://www.trendhunter.com/trends/tyrese-haliburton), 86 Champs is set up with a dessert bar where live pâtisserie demonstrations can be viewed, and a coffee station where guests will be able to learn about the art of coffee from the perspective of Pierre Hermé. Finally, the third element of the store introduces a restaurant with savory dishes to cleanse the palate in between enjoying sweets. L’Occitane's presence in the shared retail space takes the form of an [in-store perfumery installation](https://www.trendhunter.com/trends/the-perfume-shop-boutique-stores), which also offers a unique take on engaging the senses with its unique and interactive environment. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 81% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Shared Retail Spaces:** The concept of shared retail spaces could be expanded to other industries for greater convenience and efficiency. - **Experiential Retail:** More brands could incorporate live demonstrations and interactive experiences into their retail spaces to engage customers on a deeper level. - **Complementary Product Pairings:** Brands in different industries could capitalize on the success of combining two complementary products or services in one physical location for added convenience and value for customers. ### Industries Being Reshaped - **Beauty:** Beauty brands could collaborate with other niche products or services to provide a unique and immersive retail experience. - **Food and Beverage:** Restaurants and food brands could explore partnerships with other complementary products such as beauty or wellness to create shared retail spaces. - **Hospitality:** Hotels and resorts could incorporate experiential retail spaces offering unique product and service pairings to enhance their guest experience and drive revenue. ## Related on Trend Hunter - [Patisserie-Inspired Beauty Pop-Ups](https://www.trendhunter.com/trends/este-lauder-x-ladure.md) - [Multisensorial Beauty Cafes](https://www.trendhunter.com/trends/eadem-cafe.md) - [Luxury Beauty Houses](https://www.trendhunter.com/trends/house-of-beauty.md) - [Premium In-Store Experiences](https://www.trendhunter.com/trends/lancomes-domaine.md) - [Immersive Luxury Cosmetics Pop-Ups](https://www.trendhunter.com/trends/la-beaut-louis-vuitton1.md) - [Immersive Luxury Retail Concepts](https://www.trendhunter.com/trends/christian-dior-beauty-boutique.md) - [Bakery-Themed Beauty Pop-Ups](https://www.trendhunter.com/trends/clarins-sweet-spot.md) - [Multisensory Gourmand Pop-Ups](https://www.trendhunter.com/trends/cafe-gourmand.md) - [Indulgent Beauty Pop-Ups](https://www.trendhunter.com/trends/pout-preserve-lip-treatment.md)