# Vibrant Snowy Holiday Campaigns Apple Presents the Share the Joy Campaign for the Holidays By Amy Duong | Published 2022-11-22 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/share-the-joy References: [designtaxi](https://designtaxi.com/news/421204/Apple-Turns-Everything-It-Touches-Into-Snow-In-Energetic-Holiday-Ad/) & [youtu.be](https://youtu.be/I_40JFauCFk?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI)  Just in time for the festive season, [Apple](https://www.trendhunter.com/trends/apples-holiday-ad) launches the energetic new Share the Joy campaign. It highlights the Audio Sharing feature that is available on the [AirPods Pro](https://www.trendhunter.com/trends/apple-airpods-pro) and select [Beats](https://www.trendhunter.com/trends/listen-to-your-heart) products. It launched along with iOS 13 and is essentially an option that allows users to sync the same music with one another to play music at the same time. Now, the company 'shares the joy' through a video following two youths that are bored. They decide to pair their music together and get them moving and dancing, where they head outside and continue their dance. Located in Buenos Aires, the magical moment begins when everything they touch turns into the snow as they dance around the streets. Image Credit: Apple ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 41% | Activity: 75% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What's Driving This Trend - **Audio Sharing Feature:** The new Share the Joy campaign from Apple highlights the Audio Sharing feature that offers potential for collaboration and social listening. - **Holiday Campaigns:** The Share the Joy campaign is an example of a vibrant, themed campaign for the festive season that can resonate with consumers. - **Immersive Experiences:** The magical snow transformation in the Share the Joy campaign offers an opportunity for brands to create immersive experiences for consumers. ### Who This Affects Most - **Consumer Electronics:** Consumer electronics companies can explore the potential of the Audio Sharing feature for headphones and other audio products. - **Advertising and Marketing:** Advertising and marketing professionals can look to the Share the Joy campaign as an example of a successful, engaging holiday campaign. - **Entertainment:** The interactive and playful nature of the Share the Joy campaign presents opportunities for entertainment companies to create engaging content for consumers. ## Related on Trend Hunter - [Accessibility-Centered Ads](https://www.trendhunter.com/trends/apples-holiday-ad.md) - [Sentimental Holiday Ad Campaigns](https://www.trendhunter.com/trends/joy-is-made.md) - [Dreamy Dance-Centric Ads](https://www.trendhunter.com/trends/apple-and-spike-jonze.md) - [Warm Tech Holiday Campaigns](https://www.trendhunter.com/trends/a-friend-for-christmas.md) - [AR-Focused Holiday Commercials](https://www.trendhunter.com/trends/share-more-joy.md) - [Music-Centric Holiday Campaigns](https://www.trendhunter.com/trends/unwrap-expression.md) - [Emotional Holiday Campaigns](https://www.trendhunter.com/trends/john-lewis-2025.md) - [Youth-Led Holiday Campaigns](https://www.trendhunter.com/trends/where-are-you-going.md) - [Smartphone-Shot Festive Short Films](https://www.trendhunter.com/trends/i-made-a-mixtape-for-you.md)