# AR-Focused Holiday Commercials PepsiCo Beverages and Frito Lay Debut a New Holiday Commercial By Kanesa D | Published 2022-11-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/share-more-joy References: [bevindustry](https://www.bevindustry.com/articles/95451-pepsico-beverages-fritolay-share-more-joy-with-national-holiday-commercial) & [pepsico](https://www.pepsico.com/)  [PepsiCo](https://www.trendhunter.com/trends/pepsico-christmas-snacks) has launched a new ‘Share More Joy’ campaign which features a [new holiday commercial](https://www.trendhunter.com/trends/krogers-2024-holiday-campaign) called ‘Melt.’ The commercial, created in cooperation with [Frito-Lay](https://www.trendhunter.com/trends/frito-lay-my-joy), will air on Thanksgiving Day and features direction by Emmy Award winner Robert Stromberg. The commercial will highlight Frito-Lay’s new digital ‘Holiday Village,’ an immersive virtual experience that allows consumers to discover new limited edition snacks and merchandise inspired by the holidays. “Our core mission is to create more smiles,” said Aidan Kingerlee, vice president of marketing at PepsiCo, in a statement. “The holidays are a time to bring loved ones and friends together, and PepsiCo beverages and snacks are the perfect complement for holiday celebrations. We are so excited to feature our iconic beverage and snack brands in our joyous and fun holiday commercial this year.” Image Credit: PepsiCo ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 32% | Activity: 46% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Ar-focused Advertising:** The use of augmented reality in advertising campaigns offers a unique and engaging way for brands to showcase their products. - **Virtual Experiences:** Virtual experiences can be used to create immersive experiences for consumers, creating opportunities for brands to showcase their products in a new and exciting way. - **Limited Edition Merchandise:** Limited edition merchandise creates scarcity and exclusivity, driving interest and demand for the products. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can leverage AR technology and limited edition merchandise to create unique and engaging experiences for consumers, driving sales and brand recognition. - **Marketing and Advertising:** AR-focused advertising offers a new medium for marketers to increase engagement and drive sales, while the use of virtual experiences can create lasting impressions on consumers. - **E-commerce:** The use of AR technology and virtual experiences in e-commerce can enhance the online shopping experience, boosting sales and customer engagement. ## Related on Trend Hunter - [Festive Savory Snack Ads](https://www.trendhunter.com/trends/chips-for-santa.md) - [Creator-Celebrating Campaigns](https://www.trendhunter.com/trends/frito-lay-my-joy.md) - [Holiday-Flavored Snack Chips](https://www.trendhunter.com/trends/pepsico-christmas-snacks.md) - [Remixed Music Soda Commercials](https://www.trendhunter.com/trends/pepsi-max-christmas-refreshed.md) - [Seasonal Soda Ads](https://www.trendhunter.com/trends/olipop-christmas.md) - [Festive Creator-Led Series](https://www.trendhunter.com/trends/pepsi-pioneers.md) - [Festive Chip Campaigns](https://www.trendhunter.com/trends/kettle-chips-christmas-campaign.md) - [Black Community-Focused Ads](https://www.trendhunter.com/trends/joyfullyblack.md) - [Food-Themed Holiday Campaigns](https://www.trendhunter.com/trends/krogers-2024-holiday-campaign.md)