# Cigarette Collages Sharad Haksar Intricately Shows the Dangers of Smoking By Brian G Randles | Published 2009-09-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sharad-haksar References: [behance.net](http://www.behance.net/Gallery/Cigarettes/313613) & [sharadhaksar](http://www.sharadhaksar.com/) Sharad Haksar has meticulously arranged numerous used cigarettes in a way that illustrates the overwhelming dangers of smoking. Sharad Haksar’s photos point out that cigarettes account for 20 times more deaths than suicide and 400 times more deaths than drugs. [Anti-smoking PSAs](https://www.trendhunter.com/trends/outsmart-nicotine) today are as prevalent as [McDonald](https://www.trendhunter.com/trends/mcdonalds-canada-art-series)’s commercials, but you have to be impressed with the time it must have taken for Sharad Haksar to create this illustrative piece. **Implications** - In the last few years, there has been a movement in the PSA and not-for-profit that calls for advertising that features a comedic bent. PSA or NFP advertising that eschews comedy in favor of displaying the real human cost of the issues do a better job of getting the danger across because it forces consumers to think about mortality. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 79% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Comedic PSA Advertising:** Opportunity to create anti-smoking PSAs that use humor to engage and educate the audience about the dangers of smoking. - **Realistic Human Cost Display:** Opportunity to develop advertising campaigns that showcase the real consequences of smoking to make consumers confront their own mortality. - **Intricate Visual Representations:** Opportunity to use intricate and visually impactful artwork to convey complex messages and promote behavior change. ### Industries Being Reshaped - **Advertising and Marketing:** Opportunity for advertising agencies to create compelling and engaging anti-smoking campaigns that resonate with the target audience. - **Public Health and Wellness:** Opportunity for public health organizations to raise awareness about the dangers of smoking and promote smoking cessation programs. - **Art and Photography:** Opportunity for artists and photographers to create thought-provoking and impactful pieces that shed light on important social issues. ## Related on Trend Hunter - [Mental Health-Supporting Campaigns](https://www.trendhunter.com/trends/the-last-photo.md) - [Edible PSA Cookies](https://www.trendhunter.com/trends/diagnosticookies.md) - [Crystal-Adorned Crushed Cans](https://www.trendhunter.com/trends/sam-keller.md) - [Creative Sun Safety Installations](https://www.trendhunter.com/trends/sun-safety-installation.md) - [Cigarette-Style Tea Boxes](https://www.trendhunter.com/trends/und.md) - [Nicotine-Quitting Gamification Apps](https://www.trendhunter.com/trends/unsmoke.md) - [Design-Conscious Cannabis Ashtrays](https://www.trendhunter.com/trends/standing-ashtray.md) - [Retro Ashtray Sets](https://www.trendhunter.com/trends/retro-ashtray.md) - [Gen Z-Targeted Ads](https://www.trendhunter.com/trends/outsmart-nicotine.md)