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# Basketball-Inspired Sneakers
Reebok Launched Shaqnosis “Shaquille O’Neal x Damian Lillard”  Line

By Elena Rahman | Published 2021-11-03 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/shaqnosis-shaquille-oneal
References: [footlocker](https://www.footlocker.ca/en/product/~/54782461.html) & [footlocker](https://www.footlocker.ca/product/~/41792000.html?source=shoppingads&locale=en-CA&SID=5566&inceptor=1&cm_mmc=paid%20search-_-google-_-g-_-PLA-_-DPA-_--_-P-_-Prospecting-_--_-13723869781-_--_-126044150118-_-PLA-_-4179200012-_--_--_-&gclid=Cj0KCQjw_fiLBhDOARIsAF4khR3dlMArbHVkML_1C06yuG63kkOTnLPiAQQ5kg3dyQWTlKZBaLmo574aAqVKEALw_wcB&gclsrc=aw.ds)

The Shaqnosis “Shaquille O’Neal x Damian Lillard" collection by [Reebok](https://www.trendhunter.com/trends/bb-4000-li-basketball-shoes) is a reissue of the 1996 classic collaboration between Shaq and Damian Lillard. [Reebok continues its investment in basketball](https://www.trendhunter.com/trends/reebok-obey) by bringing the range back into current times for new generations to experience.

Along with the Shaqnosis drop, the sneaker brand relaunched the Question Mid Red Toe throwback sneakers, made with a premium tumbled leather upper. Moreover, the brand will release the Question Mid Pink Toe on November 29th. The highly anticipated shoe replaces the classic red toe with a modernized [pink and white silhouette](https://www.trendhunter.com/trends/i-promise-colorway). With its suede toe, the Reebok logo, and fresh ice outsoles, the Question Mid Pink Toe boasts a supple leather upper for maximum comfort, ideal for long wear.

Image Credit: Reebok

## Trend Insights (Trend Hunter)

- Score: 6.6/10
- Popularity: 93% | Activity: 94% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Key Themes Behind This Trend

- **Basketball-inspired Sneakers:** There is a growing trend of basketball-inspired sneakers that pays homage to classic collaborations and brings old styles back into current times for new generations to experience.
- **Reissued Collaborations:** There is a trend in the sneaker industry of reissuing classic collaborations, like the Shaquille O’Neal x Damian Lillard collection by Reebok, to bring nostalgia and excitement back into the market.
- **Colorway Updates:** There is a trend in the sneaker industry of updating classic designs with new colorways, like the Reebok Question Mid Pink Toe, which modernizes a classic silhouette with a fresh pink and white color scheme.

### Where This Applies

- **Footwear:** The footwear industry has an opportunity to capitalize on the trend of basketball-inspired sneakers by creating their own collaborations and reissuing classic designs.
- **Sporting Goods:** The sporting goods industry can benefit from the trend of basketball-inspired sneakers by investing in marketing campaigns that target basketball fans and athletes who want to wear shoes that reflect the sport's culture.
- **Fashion & Apparel:** The fashion and apparel industry can explore the trend of basketball-inspired sneakers to appeal to consumers looking to incorporate streetwear and sports fashion into their wardrobe.

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