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# Basketball Star-Targeted Art
The Shaq Attack Project Aims to Get the Attention of Shaquille O&#821

By Laura McQuarrie | Published 2013-12-19 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/shaq-attack
References: [gizmodo](http://gizmodo.com/bizarre-new-art-project-stalks-shaquille-oneal-for-cus-1484868161) & [shaq.bocagallery.biz](http://shaq.bocagallery.biz/)

Being a “starving artist” can end with one commission that launches an artist into the art world, so preemptively, the ‘Shaq Attack!’ project by Julian Garcia and Matt Goerzen aims to get Shaq’s attention and have him commission a custom dunk rig from them.

The approach is bold and uses Google AdSense to capture his attention, based on information about him that’s publicly available — they know he’s an art collector and so the ad for their dunk rig will be displayed with things Shaq might be searching for. If Shaq looks up something like Call of Duty, his favorite video game, he might stumble upon Garcia and Goerzen’s ad, which reads: “Are you Shaquille O’Neal - Want to see your dream artwork?”

With enough buzz on the Internet, Shaq might even check it out — hopefully he’s not using an ad blocker.

## Trend Insights (Trend Hunter)

- Score: 0.6/10
- Popularity: 8% | Activity: 1% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet)

## Key Themes

### What Makes This Trend Stand Out

- **Celebrity-targeted Art:** Opportunity for artists to capture the attention of celebrities through customized art commissions.
- **Innovative Advertising Strategies:** Utilizing Google AdSense and targeted ads to reach specific individuals and generate interest.
- **Online Buzz Marketing:** Leveraging the power of internet buzz to create awareness and generate attention for unique projects.

### Sectors Adopting This

- **Art & Design:** Artists can explore new avenues for exposure and commissions through targeted marketing strategies.
- **Digital Advertising:** Digital advertisers can capitalize on the power of personalized and celebrity-focused advertisements.
- **Social Media Marketing:** Businesses can learn from the project's online buzz marketing approach to create viral campaigns and increase brand awareness.

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