# Shape-Making Cream Packaging Quadpack's ShapeUp Tube Dispenses Creams in Custom Shapes By Laura McQuarrie | Published 2024-10-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/shapeup-tube References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/the-tube-with-the-power-to-wow) & [quadpack](https://www.quadpack.com/shapeup/)  Brands are captivating consumers with eye-catching packaging designs like [Quadpack's](https://www.trendhunter.com/trends/quadpack-serenity-tube) ShapeUp Tube, which dispenses that dispenses creams in fun, custom shapes, transforming daily personal care rituals into playful experiences. Quadpack's ShapeUp Stick launched a year ago and introduced this [personalized system to brands](https://www.trendhunter.com/trends/the-chameleon-bottle). The ShapeUp Tube is the newest addition to the product packaging solution family, and sun and flower design plates are readily available for brands that want to deliver exceptional experiences without the high cost of customized packaging. To better support a storytelling experience, Quadpack also has the capacity to create custom designs for brands. The [mono-material ShapeUp Tube](https://www.trendhunter.com/trends/flexible-plastic-tubes) is made entirely of polyethylene, with up to 50% post-consumer recycled content, and several sizes and finishes—from glossy and matte to soft-touch—available ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 86% | Activity: 88% | Freshness: 30% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Custom-shape Dispensing:** The ShapeUp Tube transforms the application process by dispensing creams in playful custom shapes, enhancing user engagement. - **Personalized Packaging Solutions:** Offering sun and flower design plates, Quadpack's ShapeUp Tube allows brands to provide distinct user experiences without the high cost of custom packaging. - **Sustainable Packaging Materials:** Made entirely of polyethylene with up to 50% post-consumer recycled content, the ShapeUp Tube addresses environmental concerns while providing innovative packaging solutions. ### Who This Affects Most - **Personal Care:** Incorporating custom-shaped dispensing tubes into daily personal care routines can transform mundane tasks into enjoyable and interactive experiences. - **Beauty and Cosmetics:** Cosmetic brands can leverage the ShapeUp Tube to differentiate their products through unique and personalized packaging designs. - **Sustainable Packaging:** Quadpack’s ShapeUp Tube aligns with industry trends towards sustainability by using mono-materials and high percentages of post-consumer recycled content. ## Related on Trend Hunter - [Spatula-Style Skincare Applicators](https://www.trendhunter.com/trends/quadpack-serenity-tube.md) - [Portable Cosmetic Tube-Bottles](https://www.trendhunter.com/trends/tottle.md) - [Push-Up Cosmetic Jars](https://www.trendhunter.com/trends/quadpack-pp-pop-jar.md) - [Pocket-Sized Skincare Packaging](https://www.trendhunter.com/trends/color-capsule.md) - [Hybrid Beauty Bottle-Tubes](https://www.trendhunter.com/trends/oval-collection.md) - [Targeted Treatment Packaging](https://www.trendhunter.com/trends/pharma-care.md) - [Twistable Refill Packaging](https://www.trendhunter.com/trends/refillable-packaging-innovation.md) - [Dosage Control Droppers](https://www.trendhunter.com/trends/quadpack-dropify-bottle.md) - [Sustainable 3D-Printed Packaging Lines](https://www.trendhunter.com/trends/adapte-collection.md)