# Jawline-Sculpting Gel-Serums ShapeShift Works at a Molecular Level to Fight Teck Neck By Laura McQuarrie | Published 2024-03-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/shapeshift References: [newbeauty](https://www.newbeauty.com/sickscience-shapeshift-exosome-serum/) & [sicksciencelabs](https://sicksciencelabs.com/products/shapeshift)  ShapeShift is a gel-serum by [SickScience](https://www.trendhunter.com/trends/dropoff) that works on a molecular level to support a more sculpted jawline and a visibly tighter-looking neck. The V-Line Jaw Defining Serum specifically targets sagginess under the chin and jawline, tech neck, skin laxity and adipose storage to result in contoured, firmer-looking skin around areas prone to wrinkling and slackening with age. This [softening, smoothing and hydrating gel-serum](https://www.trendhunter.com/trends/smoothing-and-firming-cream) uses 100% vegan ingredients and a fragrance-free formula featuring exosomes from pineapple stems, niacinamide, shea butter, caffeine and candelilla wax. Biomimetic science is behind this skincare innovation and SickScience's proprietary NX35 technology, which signals cells naturally to "rewrite corrupt biological code and send messages to correct cellular activity, delivering breakthrough results" in a way that's safe and suitable for sensitive skin. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 87% | Activity: 91% | Freshness: 22% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Biomimetic Science:** Incorporating biomimetic science into skincare formulations offers disruptive innovation opportunities for creating products that mimic the natural processes of the skin for enhanced effectiveness. - **Vegan Ingredients:** Utilizing 100% vegan ingredients in skincare products presents disruptive innovation opportunities for catering to the growing demand for cruelty-free and sustainable beauty solutions. - **NX35 Technology:** Leveraging proprietary NX35 technology in skincare advancements provides disruptive innovation opportunities for signaling cells to correct biological code and enhance cellular activity for transformative results. ### Sectors Adopting This - **Skincare:** The skincare industry can explore disruptive innovation opportunities by integrating biomimetic science, vegan ingredients, and advanced technologies into product development for revolutionary skincare solutions. - **Beauty:** The beauty industry has opportunities for disruption by embracing vegan ingredients and innovative technologies to meet consumer preferences for sustainable, effective, and ethically-produced products. - **Cosmeceuticals:** Cosmeceutical companies can drive disruptive innovation by adopting biomimetic science and advanced technologies like NX35 to redefine skincare formulations and offer cutting-edge products with transformative effects. ## Related on Trend Hunter - [Lifting Gel Serums](https://www.trendhunter.com/trends/super-sculpt-serum.md) - [Ultra-Sculpting Neck Masks](https://www.trendhunter.com/trends/sculpting-neck-jawline-mask.md) - [Sculpting Facial Serums](https://www.trendhunter.com/trends/face-sculpting-serum.md) - [Body-Sculpting Serums](https://www.trendhunter.com/trends/dropoff.md) - [Swipe-On Neck Treatments](https://www.trendhunter.com/trends/bioactive-neck-lift-stick.md) - [Firming Lower Face Masks](https://www.trendhunter.com/trends/the-uplift-mask.md) - [Contouring Neck-Targeted Skincare Products](https://www.trendhunter.com/trends/contour-neck-treatment.md) - [Sculpting Skincare Concentrates](https://www.trendhunter.com/trends/sculpt-neck-dcollet-concentrate.md) - [Lifting Skincare Concentrates](https://www.trendhunter.com/trends/the-elevator-by-trinny-london.md)