# Silly Couture Captures Shape Up by Luke Irons Encourages Fun with Haute Fashion By Amelia Roblin | Published 2011-09-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/shape-up-by-luke-irons References: [trendland.net](http://trendland.net/) & [harpersbazaar.au](http://www.harpersbazaar.com.au/) There's absolutely nothing stuffy about this collection of [couture fashion photos](https://www.trendhunter.com/trends/chanel-spring-summer-2026). Considering the high quality of the retro garments in Shape Up by Luke Irons, there is an engaging casual attitude present in every single picture. First of all, the styling by Jillian Davison was executed quite unconventionally and involves the pairing of very different but equally bold items in a way that looks incredibly fitting. Oversized orange kimonos and golden cocoon coats have been glammed up even more with lovable [bug-eyed sunglasses](https://www.trendhunter.com/trends/specsavers-eyewear) in [Harper's Bazaar Australia](https://www.trendhunter.com/trends/sculpting-paste). A de Stijl shift dress is excited with a spiky wig and a pleated trench coat is accessorized with an equestrian headpiece. Jemma Baines wears the metallics, the colors and the gorgeous graphic patterns with a perky performance in Shape Up by Luke Irons. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 86% | Activity: 62% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Unconventional Styling:** Opportunities for fashion designers to push the boundaries of traditional styling and pairing in haute fashion. - **Bold Accessories:** Opportunities for accessory designers to create unique and eye-catching pieces that add an extra pop to high-quality garments. - **Graphic Patterns:** Opportunities for graphic designers to collaborate with fashion designers to incorporate bold and striking prints into haute couture. ### Where This Applies - **Fashion Design:** Opportunities for fashion designers to showcase bolder and more unconventional designs in haute fashion. - **Accessory Design:** Opportunities for accessory designers to create statement pieces that complement and enhance haute couture garments. - **Graphic Design:** Opportunities for graphic designers to collaborate with fashion designers to incorporate bold and eye-catching prints into haute couture fashion. ## Related on Trend Hunter - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md)